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1、网络营销的现状及前景摘要网络营销是伴随internet的快速发展而形成的营销理论体系：网络营销是企业整体营销战略的一个组成部分，是为实现企业总体经营目标所进行的，以互联网为基本手段营造网上经营环境的各种活动。”这是八加八网络营销公司中对网络营销的定义，被各种网络营销教材和网络营销论文广泛引用。网络营销概念的同义词包括：网上营销、互联网营销、在线营销、网路行销等。这些词汇说的都是同一个意思，笼统地说，网络营销就是以互联网为主要手段开展的营销活动。网络营销具有很强的实践性特征，从实践中发现网络营销的一般方法和规律，比空
2、洞的理论讨论更有实际意义。因此，如何定义网络营销其实并不是最重要的，关键是要理解网络营销的真正意义和目的，也就是充分认识互联网这种新的营销环境，利用各种互联网工具为企业营销活动提供有效的支持。这也是为什么在网络营销研究必须重视网络营销实用方法的原因。关键词：网络营销经营实践性PresentsituationandProspectofnetworkmarketingAbstractNetworkmarketingisthemarketingtheorysystemformedwiththerapiddevelopme
3、ntofInternet:networkmarketingisapartofthewholemarketingstrategyofenterprises,istheenterprisetoachievetheoverallobjectivesofthebusiness,totheInternetasthebasicmeanstocreatetheenvironmentofonlinebusinessactivities."Thisisthedefinitionofnetworkmarketingoftheeight
4、pluseightnetworkmarketingcompany,hasbeenwidelycitedavarietyofnetworkmarketingmaterialsandnetworkmarketingthesis.Theconceptofnetworkmarketingsynonymsinclude:Internetmarketing,Internetmarketing,onlinemarketing,Internetmarketingetc..Thesewordsarethesamemeaning,in
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6、.Therefore,howtodefinenetworkmarketingisnotthemostimportant,thekeyistherealmeaningandpurposetounderstandthenetworkmarketing,isfullyunderstandingtheInternetthisnewmarketingenvironment,useallsortsofInternettoolstoprovideeffectivesupportforenterprisemarketingacti
7、vities.ThisisalsothereasonwhyinInternetmarketingresearchmustpayattentiontopracticalmethodsofnetworkmarketingKeyWords:NetworkmarketingpracticeotherstaffoftheCentre.Duringthewar,ZhuwastransferredbacktoJiangxi,andDirectorofthenewOfficeinJingdezhen,JiangxiCommitte
8、eSecretary.Startingin1939servedasrecorderoftheWestNorthOrganization,SecretaryoftheSpecialCommitteeAfterthevictoryofthelongMarch,hehasbeentheNorthwestOfficeoftheFederationofStateent
