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1、明星代言问题OntheCelebritySpokespersonCurrently,wecouldhardlyliveasingledaywithoutseeingacelebrityspokespersonpromotingaproductorasocialcampaignonTV,netorothermedia.Thisisanintenselypopulartrendthatwecannotfailtonotice.Thereisnodoubtthatthecelebrityspokespeoplecouldboostthesaleofaproduct.Ahostof
2、celebrityspokespersons,however,haveemergedasthemarketingtoolofsomecompanies,evencompaniesproducingandsellingfakeandinferioritems.Thiskindofbehaviorhasproducednegativeimpactsonconsumersandwholesociety,whichshouldbeseverelycriticizedandpenalized.Ofcourse,asisknowntoall,everythinghasbothbrigh
3、tanddarksides.Somestars’endorsementofsocialactivitiesandpubliccampaignsraisespublicawareness,givingrisetochangesinpublicbehavior.Inthiscase,theyserveaspositiverolemodelsofthegeneralpublic.Tonameonlyonecase:PuCX,ahouseholdfigure,actingasthecelebrityspokesmanoftheChinaAIDSFoundation,contribu
4、tesgreatlytothecauseofAIDSpreventionandcureinChina.关于选秀节目Overthepastcoupleofyears,avarietyoftalentshowshaveemergedonTVchannelsacrossthenation,fromSuperGirlstoHappyBoysandsoforth.Thistypeofentertainmentprogramisintenselypopular,especiallyamongyoungadultsandhasproducedprofoundimpactsontheirs
5、tudiesandlife.Thereareacoupleofreasonsbehindthetide.Tostartwith,youngfolksneedrolemodelstolearnfrom.Somanyofthemarecrazyforcontestantsparticipatingintheseprograms.ThisgivesrisetotheincreasingemergenceoftheseshowsbecauseTVnetworksnaturallyneedtocatertoyoungaudiences.Plus,thankstoeconomicand
6、politicalreformscarriedoutbythegovernment,thiscropofyounggenerationhavemorefreedomanddesiretoexpressandshowcasethemselves.Therefore,agrowingnumberofyoungpeopledesiretogetinvolvedintheseshows.Thisisadivisivetopic.Onmypersonallevel,thetalentshowisasuperbmeansofrelaxingandamusingandcanhugelyr
7、elieveourstrains.Ascollegestudents,however,wecouldnotaffordtoindulgeinthemandshouldbeawareoftheutmostimportanceofstudies.食品安全问题OntheFoodSecurityOverthepastcoupleofyears,severalcasesofthefoodscandalhavebeendisclosedonvariousmedia.Theproblemoffoodsecurityhasbeco
