“畅爽心情活力你我”策划案

《“畅爽心情活力你我”策划案》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。

1、beconsistentwithinthesamedisk.Alternateunifiedcorerequirementsplacedontheterminalstripterminals,onlineidentityandensurethecoppercoreisnotexposed.6.4.6enclosurewithinthesametothecablecoreprovidesbindingintoacircle,harnesstiespacingisgenerally100mm;branchofficesshallbebindingonbothends,eachco

2、re31目录··········································1···························2···························9··························15··························19··························22·············································24beconsistentwithinthesamedisk.Alternateunifiedcorerequi

3、rementsplacedontheterminalstripterminals,onlineidentityandensurethecoppercoreisnotexposed.6.4.6enclosurewithinthesametothecablecoreprovidesbindingintoacircle,harnesstiespacingisgenerally100mm;branchofficesshallbebindingonbothends,eachcore31内容提要走公益路，立品牌使命“积极乐观美好生活”，以乐观的生活态度和健康运动为核心，提出“畅爽心情，活

4、力你我”的公益口号。开展校园公益活动，以学生职场学习与运动趣味相结合，为同学们营造美好生活的氛围l快乐就业l畅爽校运，活力你我l畅爽心情，活泥你我随着国家政策的支持与完善，公益活动越来越成为表现企业社会责任感，提升企业品牌形象和品牌价值的主要途径，可口可乐开展“积极乐观，美好生活”可持续发展，为社会创造积极影响，为世界创造美好未来。年轻阳光、生机勃勃、崇尚运动的大学生群体是可口可乐本次活动的核心受众。倡导健康教育，领航运动风尚。学与玩和谐搭档，分享快乐运动线上线下“循循善诱”，欲罢不能大学生群体的媒介接触多集中在校园平面、杂志和网络。校园海报展示板等与学生具有亲密性。特定杂志

5、对大学生针对性强，网络媒体具有互动性、时效性等特点，成为我们的主要媒介阵地。恰当整合，可持续运作，力将“积极乐观美好生活”观念传达并定位在大学生心中。beconsistentwithinthesamedisk.Alternateunifiedcorerequirementsplacedontheterminalstripterminals,onlineidentityandensurethecoppercoreisnotexposed.6.4.6enclosurewithinthesametothecablecoreprovidesbindingintoacircle,har

6、nesstiespacingisgenerally100mm;branchofficesshallbebindingonbothends,eachcore31beconsistentwithinthesamedisk.Alternateunifiedcorerequirementsplacedontheterminalstripterminals,onlineidentityandensurethecoppercoreisnotexposed.6.4.6enclosurewithinthesametothecablecoreprovidesbindingintoacircle

7、,harnesstiespacingisgenerally100mm;branchofficesshallbebindingonbothends,eachcore31一、营销环境分析1.1.1政策环境a)国家从完善法规建设、优化政策环境等多方面着手，推动社会慈善事业发展，鼓励企业利用自身优势参与公益事业。举办各种慈善活动号召企业积极参加。b)出台相关政策，如企业捐款税前抵扣，建立专项基金等鼓励企业公益活动的举办。《企业所得税暂行条例》规定，国内企业的公益、救济性捐赠，外资企业可以在税前全额扣除。c)可持