fashion marketing

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1、Chapter2FashionandMarketingFashionMarketingBasicsMarketingStrategiesChapterObjectivesDefinethetermmarketing.Explaintypesofcustomercharacteristicsusedtodefineatargetmarket.Explainfashionmerchandising.Describethefourcomponentsofthemarketingmix.Identifythefourtypesofpromotion.Iden

2、tifythesevenfunctionsofmarketing.HowFashionIsMarketedMarketingisaseriesofactivitiesthatfashionbusinessesundertakesothatcustomerswillbuyproductsfromtheminsteadoftheircompetitors.marketingtheprocessofdeveloping,promoting,anddistributingproductstosatisfycustomers’needsandwantsSect

3、ion2.1TheMarketingConceptTomarketeffectively,fashionmarketersfollowtheprinciplesofthemarketingconcept.marketingconcepttheideathatbusinessesmustsatisfycustomerneedsandwantsinordertomakeaprofitSection2.1TheMarketingConceptSection2.1BusinessDeterminewhatcustomerswantIdentifycusto

4、mersMaketherightproductsavailableattherighttimeandattherightpriceCommunicatetocustomers6TargetMarketFashionmarketerscanconductresearchtoidentifyatargetmarket.targetmarketthespecificgroupofpeoplethatabusinessistryingtoreachSection2.1Identifyingatargetmarketisachievedthroughmar

5、ketsegmentation.marketsegmentationawayofanalyzingamarketbycategorizingspecificcharacteristicsThinkofafashionstorethatappealstoyou.Whydoesitappealtoyou?TargetMarketInyourpacket,thinkofthreefriendsorfamilymembersofdifferentagesanddescribethetypeofclothingthatappealstothosepeople.

6、TargetMarketSpecificcustomercharacteristicsthatareexpressedasstatisticsinclude:demographicstatisticsthatdescribeapopulationintermsofpersonalcharacteristicssuchasage,gender,income,ethnicbackground,education,religion,occupation,andlifestyleSection2.1DemographicsTargetMarketSpecif

7、iccustomercharacteristicsthatareexpressedasstatisticsinclude:psychographicsstudiesofconsumersbasedonsocialandpsychologicalcharacteristicssuchasattitude,interests,andopinionsSection2.1PsychographicsGeographicsgeographicsstatisticsaboutwherepeopleliveTargetMarket:PsychographicsHo

8、wmightclothingfashionbeinfluencedbythesetrends?TargetM