销售管理有利润的客户关系_3ppt培训课件

《销售管理有利润的客户关系_3ppt培训课件》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、0CompanyandMarketingStrategy:PartneringtoBuildCustomerRelationshipsChapter2管理资源吧（www.glzy8.com），提供海量管理资料免费下载！1ObjectivesUnderstandcompany-widestrategicplanninganditsfoursteps.Learnhowtodesignbusinessportfoliosanddevelopstrategiesforgrowthanddownsizing.Understandmarketing’srole

2、instrategicplanningandhowmarketerspartnerwithothers.管理资源吧（www.glzy8.com），提供海量管理资料免费下载！2ObjectivesBeabletodescribethemarketingprocessandtheforcesthatinfluenceit.Learnthemarketingmanagementfunctions,includingtheelementsofthemarketingplan.管理资源吧（www.glzy8.com），提供海量管理资料免费下载！3CaseSt

3、udyKnownforfilms,animation,themeparksandcustomerorientationParksofferavarietyofattractionsaswellascleanliness,order,andwarmthSatisfyingthecustomeriseveryone’sjobDisneyhasgrownviadiversificationSalesandnetincomehavefallenWaltDisneyCompanyDiscussion:HowCanDisneyRecover?管理资源吧（www

4、.glzy8.com），提供海量管理资料免费下载！4StrategicPlanningStrategicplanningisdefinedas:“Theprocessofdevelopingandmaintainingastrategicfitbetweentheorganization’sgoalsandcapabilitiesanditschangingmarketingopportunities.”管理资源吧（www.glzy8.com），提供海量管理资料免费下载！5StrategicPlanningPlanningactivitiesocc

5、uratthebusinessunit,product,andmarketlevels,andinclude:DefiningthepurposeandmissionSettingobjectivesandgoalsDesigningthebusinessportfolioDevelopingdetailedmarketinganddepartmentalplans管理资源吧（www.glzy8.com），提供海量管理资料免费下载！6StrategicPlanningMissionstatementsshould...serveasaguidefo

6、rwhattheorganizationwantstoaccomplish.be“market-oriented”ratherthan“product-oriented”.beneithertoonarrow,nortoobroad.fitwiththemarketenvironment.bemotivating.管理资源吧（www.glzy8.com），提供海量管理资料免费下载！7StrategicPlanningMissionstatementsguidethedevelopmentofobjectivesandgoals.Objectives

7、aredevelopedateachlevelintheorganizationhierarchy.Strategiesaredevelopedtoaccomplishtheseobjectives.管理资源吧（www.glzy8.com），提供海量管理资料免费下载！8StrategicPlanningBusinessportfolio:“thecollectionofbusinessesandproductsthatmakeupthecompany.”Designingthebusinessportfolioisakeyelementoft

8、hestrategicplanningprocess.管理资源吧（www.glzy8.com），提供海量管理资料免费下载！