金融产品营销策划书

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1、拟建中的阜阳市中国XXXX国际服装城依托中国XX国际服装城，拟建成为皖西北地区规格最高、规模最大、商务及功能最优的现代化、国际化服装专业市场，建设规模占地约128亩，建筑面积约25万平方米，项目总投资约5亿元人民币。经过1--2年的开发建设，能达到正常运营期的中国XX.XX国际服装城将吸纳全国和世界各地的经销商、代理商企业物流总部等500—1000家，预计年交易额实现68亿元人民币，每年实现税收8000—10000万元人民币，每年实现利润1.68亿元人民币，实现就业和创业人员约2万以上。目录概要提示······

2、···················································（02）一、策划目的·····················································（02）二、营销环境分析·················································（02）（一）、宏观环境分析·············································（02）（二）、基金产品SWOT分析······

3、··································（02）1、优势·····················································（03）2、劣势·····················································（04）3、威胁·····················································（05）4、机会·································

4、····················（06）（三）、竞争企业分析·············································（06）（四）、企业形象分析·············································（07）（五）、投资者分析················································（08）三、市场面临的问题分析············································

5、·····（08）（一）市场风险···················································（10）（二）信息风险··················································（09）（三）流动性风险················································（09）（四）管理风险··················································（09）（五）操作

6、或技术风险············································（09）（七）其他风险··················································（09）（六）合规性风险·················································（09）四、市场机会分析························································（10）经济增长：在优化结构、提高效益

7、和降低消耗的基础上，“十一五”期市GDP年均增长12%以上（现14%以上），2010年达到650亿元以上，人均GDP力争1000美元；财政收入达到80亿元；规模以上工业销售达到550亿以上；全社会固定资产投资年均长20%，五年累计1000亿元；社会消费品销售额260亿元，年均增长20%，外贸进口总额2.5亿美元，年均增长15%；五年累计招商引资突破500亿元，力争达到600亿元-21-拟建中的阜阳市中国XXXX国际服装城依托中国XX国际服装城，拟建成为皖西北地区规格最高、规模最大、商务及功能最优的现代化、国际化

8、服装专业市场，建设规模占地约128亩，建筑面积约25万平方米，项目总投资约5亿元人民币。经过1--2年的开发建设，能达到正常运营期的中国XX.XX国际服装城将吸纳全国和世界各地的经销商、代理商企业物流总部等500—1000家，预计年交易额实现68亿元人民币，每年实现税收8000—10000万元人民币，每年实现利润1.68亿元人民币，实现就业和创业人员约2万以上。五、营销策划达到的目标·