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1、留学生营销论文代写-《Google’sGlobalMarketing》1,CompanyIntroductionNowadaysGoogleisthemostusedsearchengineintheworldwithover60%oftheworldrequestsmadeonsearchengines.Googleisalsoacompanyprovidingalargerangeofservices.Hiswebbrowser-ChromemakesitnowcompetewithfirmssuchasMicr
2、osoft.SomeexamplesofGoogleservices:mails,videoshosting,blogs,companiesads,maps,pictureshosting,websitesanalytics.Duringthelast4semestersGooglegeneratednearly30billionsdollarsofrevenuewithanetprofitof4,85billiondollars.AsacomparisonforthesameperiodMicrosoftgot60
3、billionsdollarsandanetprofitof17,6billions.ThevalueofGoogleisnowadaysestimatedto242billiondollars.IntheHigh-Techsectoronlythreecompanieshaveabetterquotation:Microsoft,IBMandApple.Googleisphysicallypresentin43countriesaroundtheworldwith68offices:Tounderstandhowt
4、hiscompanycouldhavebeensosuccessfulgloballylet'sstudyhisglobalizationstepsduringthelastdecade.2,Google’sglobalexpansionIn1996a24year-oldPhDstudentcalledLarryPagestudyingattheUniversityofStanfordwaslookingforathemeforhisthesis.Encouragedbyhissupervisorhestudiedt
5、hefollowingtopic“exploringthemathematicalpropertiesoftheWorldWideWeb”workingincollaborationwithanotherstudentcalledSergeyBrin.Tomakeitsimple,itisfromthisworkandcollaborationthatwillcameup“GoogleInc”(officiallycreatedinSeptemberthe7th1998).TwomonthslaterGoogleis
6、alreadyincludedintheTop100ofworldwebsitesofPCmagazine.EvenifGoogleisformerlyawebbasedapplicationinEnglishitisaworldwideserviceavailableontheInternetforall.Ashiscreator(LarryPage)said“Google'ssearchenginehasalwayshadstrongglobalappeal,quot”.HereisalistofGoogleab
7、roadactivities.Year1999:firstengineeremployeehired.Year2000:Googleprovidesaninterfaceinseverallanguages:French,German,Italian,Swedish,Finnish,Spanish,Portuguese,Dutch,Norwegian,Danish,Chinese,JapaneseandKorean.Year2001:Googleisnowavailablein26languagesandopenhi
8、sfirstglobaloffice,inTokyo.ApartnershipwithUniversoOnline(UOL)(thelargestonlineserviceandInternetproviderinLatinAmerica)makesGooglethemajorsearchserviceformillionsofLatinAme
