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1、FacebookRevenueRises40%asMobileAdSalesStrengthenFacebookInc.ismakingprogresssqueezingmoremoneyfromadvertisersonmobiledevices—butnotenoughtoshaketheburdenofWallStreetexpectations..Theworld'sbiggestsocialnetworkonWednesdayposteda40%fourth-quarterrevenuejumpto$1.59billionandreportedi
2、tsstrongestquarterlyadvertisinggrowthforallof2012,asitrampedupitsmobilebusinessandofferednewtoolstoadvertiserstobettertargetconsumers.Facebook'sprofitfell79%,weigheddownbyspendingonnewinitiativesandchargesrelatedtoemployeestock.TheresultswereroughlyinlinewithWallStreetprojections.
3、Facebook'smobileadvertisingresultsparticularlystoodout.Overthequarter,Facebook'soveralladrevenuerose41%to$1.33billionfromayearago,withmobileadsmakingup23%ofthetotal.Inthepriorquarter,mobilerevenuewas$153million,or14%oftotaladvertisingrevenue."TodaythereisnoargumentFacebookisamobil
4、ecompany,"saidChiefExecutiveMarkZuckerbergonaconferencecallWednesday.Still,investorswerelukewarmonFacebook'sresultsafterarecentrun-upinexpectations.Facebook'sstockinitiallyfellaround5%inafter-hourstradingfollowingitsearningsreport,butsellingtapered,withthestocklaterdown3.8%,or$1.1
5、9,to$30.05.Shareshadearlierclosedat$31.24,up1.5%,beforethereport.Thecompany'sshareshavebeenonarecenttear,risingmorethan70%sinceSeptember.Forsomeanalysts,Facebook'sgrowthonmobilewasabitunderwhelming.RichardGreenfield,aBTIGResearchanalyst,notedthatFacebookwasmakingabout$3millionperd
6、ayonmobileadsattheendofthethirdquarter,andmadealittlebitmorethanthatinthefourthquarter."Despitethefactthattheysignificantlyincreasedtheadloadinthemobilenewsfeed,thegrowthrateseemedtoslow,"Mr.Greenfieldsaid.Ontheearningscall,thecompanynotedthatit'smobilebusinesswasstillintheearlyin
7、nings."Itdidn'tshowupsidetothemostbullishexpectations,"saidJordanRohan,aStifelNicolausanalyst.However,Mr.RohanaddedthathewasencouragedbyFacebook'sprogressthusfar.SinceitsrockyinitialpublicofferinglastMay,Facebookhasbeenonamaddashtoimproveitspresenceonmobile—longseenasaweaknessfort
8、hecompany—andtosellmoreadsonsmart
