资源描述：
《Forrester-移动欺诈报告：营销人员的隐藏威胁（英文）》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、AForresterConsultingThoughtLeadershipPaperCommissionedByAppsFlyerDecember2017MobileFraud:Marketers’MassiveHiddenThreatTableOfContents1ExecutiveSummary2TheStateOfMobileAdvertisingForEnterpriseMarketers5MobileAdFraudIsATopProblemForEveryMarketer7Only1in5Ent
2、erpriseMarketersFeelTheyAreAbleToSystematicallyMonitorandPreventFraud8MobileAdFraudIsEvolvingSoRapidlyThatMostEnterpriseMarketersFailToIdentifyTheCostliestTypes10MarketersWantToBeProactiveAgainstFraudButLackTheVisibilityToTakeAction12MarketersWithSuccessf
3、ulFraudProtectionSolutionsHaveACompetitiveEdgeAndAreSeeingBetterMobileAdPerformance13KeyRecommendations14AppendixProjectDirector:TarunAvasthy,MarketImpactConsultantContributingResearch:Forrester’sB2CMarketingresearchgroupABOUTFORRESTERCONSULTINGForrester
4、Consultingprovidesindependentandobjectiveresearch-basedconsultingtohelpleaderssucceedintheirorganizations.Ranginginscopefromashortstrategysessiontocustomprojects,Forrester’sConsultingservicesconnectyoudirectlywithresearchanalystswhoapplyexpertinsighttoyou
5、rspecificbusinesschallenges.Formoreinformation,visitforrester.com/consulting.©2017,ForresterResearch,Inc.Allrightsreserved.Unauthorizedreproductionisstrictlyprohibited.Informationisbasedonbestavailableresources.Opinionsreflectjudgmentatthetimeandaresubjec
6、ttochange.Forrester®,Technographics®,ForresterWave,RoleView,TechRadar,andTotalEconomicImpactaretrademarksofForresterResearch,Inc.Allothertrademarksarethepropertyoftheirrespectivecompanies.Foradditionalinformation,gotoforrester.com.[1-14ROTAP]ExecutiveSumm
7、aryAsconsumersrapidlyshifttheirdigitalinteractionstoconnecteddevices,mobileisbecomingthemostimportantchannelforbusinessestocommunicatewiththeircustomers.Yet,theexplosionofmobileadfraudhaslargelyflownundertheradar,asenterprisemarketersacknowledgethatlargep
8、ortionsoftheirbudgetsaresubjecttofraudbecausetheylackthenecessaryinsightsandtoolsneededtocombattherisingthreat.Digitally-savvyfraudstersnotonlyapplytechniquesthateludemarketers,butalsofashionnewstrategiestostayonest
