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ID:16868251
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页数:11页
时间:2018-08-25
《创造财富-企业财务战略与决策【外文翻译】》由会员上传分享,免费在线阅读,更多相关内容在工程资料-天天文库。
1、本科毕业论文(设计)外文翻译原文:CreatingWealthCorporateFinancialStrategyandDecisionMakingCorporateFinancialStrategicPlanningHerbertSimonhaswrittenthatthereisaGresham’slawofplanning:“Programmedactivitytendstodriveoutnonprogrammedactivity.”Thedecisiontobuyanewenergy-savingpieceofequipmentisaloteasiertodiscussandan
2、alyzethanstrategicinvestmentdecisions.Inthecaseoftheenergy-savingequipment,cashflowscanbeestimatedandthedecisiontobuyornottobuycanbemadebasedonwell-knowncapitalbudgetingtechniques.Thebasiccapitalbudgetingtechniquesare“programmedactivities”inSimon’slaw.Strategyissuesarealotsofterandalotlesssatisfac
3、torytowriteaboutandtoread.However,itmaywellbethatstrategyissuesaremuchmoreimportant,eveniftheyarenotfuntoconsider.Strategyleadsafirmtoentertheenergybusiness.Thatisthefirstandmostimportantdecision.Thefirmmightthenhavetovalueaprospectiveacquisitionasameansofacceleratingtheentryintotheindustry,butwit
4、houtthestrategydecisionitwouldnotbenecessarytovaluetheacquisition.Allbusinessdecisionmakingisbasedonabstractionsfromreality.Wehavetosimplifyinordertomakedecisions.Wecandelaydecisionmakingbyinsisting-onmoreinformation,butwhenthemoreinformationisobtained,therewillstillbemoreinformationthatcouldbeobt
5、ainedifyouwerewillingtodeferaction.Soonerorlateronehastoresisttheopportunitytogetmoreinformation,andonehastomakethedecision.HerbertSimonhassaidthisbest:AdministrativetheoryispeculiarlythetheoryofintendedandboundedYibinCityCitytracktrafficplanningisYibincityregionalrangewithintracktrafficsystemofon
6、ceintegration,andcitytracktrafficalsoisYibinCityCityintegratedtracktrafficsystemintheofpart,foraccurategraspcitytracktrafficresearchofobjectrationality–ofthebehaviorofhumanbeingswhosatisficebecausetheyhavenotthewitstomaximize.Andasadditionalexplanation:Whereaseconomicmanmaximizes–selectsthebestalt
7、ernativefromamongallthoseavailabletohim,hiscousin,administrativeman,satisfices–looksforacourseofactionthatissatisfactoryor“goodenough.”Examplesofsatisficingcriteria,familiarenoughtobusinessmenifunfamiliartomostec
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