-小米公司营销模式浅析

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1、学科代码：110202贵州师范大学求是学院（本科）毕业论文小米公司营销模式浅析——以小米手机为例系别:法律经管系专业:市场营销专业班级:2010级1班学号：102013010***学生姓名：*宾指导教师：**榕完成时间：2014年1月YibinCityCitytracktrafficplanningisYibincityregionalrangewithintracktrafficsystemofonceintegration,andcitytracktrafficalsoisYibinCityCityintegratedtr

2、acktrafficsystemintheofpart,foraccurategraspcitytracktrafficresearchofobject独创性声明本人郑重声明：所呈交的题为《小米公司营销模式浅析》的毕业论文是本人在指导教师指导下取得的研究成果。除了文中特别加以注释和致谢的地方外，论文中不包含其他人已经发表的研究成果。与本研究采果相关的所有人所做出的任何贡献均已在论文中做了明确的说明并表示了谢意。学生签名：年月日授权声明本人完全了解贵州师范大学求是学院有关保留、使用本科生毕业论文的规定，即：有权保留并向国家有关部

3、门或机构送交毕业论文的复印件和磁盘，允许毕业论文被查阅和借阅。本人授权许贵州师范大学求是学院可以将毕业论文《小米公司营销模式浅析》全部或部分内容编入有关数据库进行检索，可以采用影印、缩印或扫描等复制手段保存、汇编论文。学生签名：指导教师签名：年月日目录一、绪论························································1（一）论文背景与意义···················································1（二）论文研究内容········

4、·············································2二、互联网手机行业的发展现状及趋势······························2三、小米公司现状与营销环境分析··································2（一）小米公司简介·····················································2（二)小米产品简介··················································

5、···2（三）小米公司营销环境的SWOT分析法····································4（四）小米公司营销环境的波特五力模型分析法·····························6四、小米公司的营销策略··········································8（一）产品策略·························································8（二）定价策略·····························

6、····························8（三）促销推广策略·····················································8（四）渠道策略·······················································10五、互联网手机行业发展的对策建议·······························10参考文献·······················································11

7、致谢···························································13小米公司营销模式浅析摘要：近年来，移动通讯业迅速发展，智能手机迅速普及起来。据统计2013年智能手机用户达到16亿，中国成为全球最大的手机市场，面对日益激烈的竞争环境，传统手机厂商在压缩成本的空间上渐渐缩小，以至于在价格上无法吸引一部分消费者。小米公司异军突起，首创了用互联网模式开发手机操作系统、发烧友参与开发改进的模式，这标志着互联网手机行业的兴起。小米公司发展至今，开始涉足到与手机相关的其它衍生产品

8、，小米的成功不是偶然，很大程度上是对网络营销的深深发掘，这对我国网络营销的发展有很大的借鉴意义。从小米公司营销模式中，我们应该怎样在互联网手机行业在网络营销白热化的背景下，应该怎样的去发展。关键词：智能手机；小米手机;互联网手机行业Milletcompanymarketing