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1、宁夏大学硕士学位论文中卫硒砂瓜市场环境及发展对策研究姓名：张艳超申请学位级别：硕士专业：农业经济管理导教师：赵智宏20090301AbstractAgricultureisthetraditionalindustriesofNingxiaHuiAutonomousRegion,andtheruraleconomyplaysanimportantroleinNingxiaHuiAutonomousRegion*Seleaium-sand-melonindustrywhichisoneofthefourleadingindustriesofstrategic
2、characteristicsimportantoriginwhichfarmersincreaseflieirincomeandtherurasuppoited.However,thelevelofdevelopmentofselenium-sand-melonindustryrelativelylowcurrentlyandthecompetitiveislessatthebackgroundofmarketsglobalizationandinternationalcorporate.Withtheincreasinglyconcerningabo
3、utthegrowingoffoodtoday,someproblemshaveseriouslyrestrictedthedevelopmentofSelenium-sand-melonindustryinzhongweiInthisarticle,byanalysingenvironmentofmarketoftheSelenium-sand-melonindustryin2hongwei,wetrytofindoutthedisadvantageddevelopmentofthisindustryanddraftthedevelopmentofst
4、rategyandtactics,thencanpromothealthydeveloimientofthedominantindustryofNingxia*Therearefourchaptersinthisarticle.Inttiefirstchapto"’itistheprefacewhichoverviewsthebackground,purposeandsignificanceofthispaper^tdefinesthecharacteristicsofagriculturalproducts,anditproposestheresear
5、chingframewoiicandmethodsare.Inthesecondchapter,thispaperdiscoursesthestrategicmanagementtheory,marketingtheoryandcharacteristicsofthetheoryofagriculturalproducts,researchingstatusofindustryofwater-melcminChina,thCTintroducingtherelevantanalyticaltools.Inthethirdchapter^tanalyses
6、andevaluatesinternalandexternalmarketenvironmentofseleaium-sand-meloninZhongwei.Onthisbase,itanalysestheproblemsofdevelopmentoftheindustry.Byintroductingtheoverallobjectivesandideasoftheindusty,weseperatlydevelopspecificstrategiesfromtheleveloforganizationsandaspectsofmariceting.
7、Inthelastthearticlemakesthefocusoftheproposalandpointsoutthecontinuedresearchoftheselenium-sand-melonindustryinZhongwei,Keywords:selenium-sand-melon，maiketenvironment,独创性声明研究生签名:本人声明所呈交的论文是我个人在导师指导下进行的研究工作及取得的研究成果。尽我所知，除了文中特别加以标注和致谢的地方外，论文中不包含其他人己经发表或撰写过的研究成果，也不包含为获得宁夏大学或其它教育机构的学
8、位或证书而使用过的材料。与我一同工作的同志对本研究所做的任何贡献均己在论文中作了
