大学英语二(综合教程)第三单元

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1、大学体验英语二（综合教程）Unit3　　AdvertisingUnitListenandTalk　LeadinManyproductsforsaleseemtoscreamatus,"Buyme!Buyme!"Advertisingisabigbusinessinourworldwithmanyproducts1.____forourattention.Thinkofthelasttimeyouboughtclothes.Youprobablynoticedthe2.____ofcolors,patterns,fabricsandbrandsyoucould3.____from.Wh

2、ichkindofsoft4.____wouldyouliketohavetodayorwhatkindofcomputerdoyouwant?Advertisersareskilledintheartofmakingtheirproductslookthebesttoappealtooursenses.Butproductsaren'talwayswhattheyseem.Sometimesadvertisingisdeceptiveandas5.____,wemustbecarefulaboutwhatwechoosetobuy.Itisimportanttolearnto6._

3、___productsandidentifyourpurposeinpurchasingthethingsweneed.Butthegoodthingaboutadvertisingisthatithelpspeopleto7.____andrefinetheirchoices.　　IntheUnitedStates,theAdCouncilcreatestimelypublicservicemessagestothenation.Theirpurposeistoraiseawarenessofpublicproblemsthatcitizenscan8.____to.Inspiri

4、ngadscauseindividualstotakeactionandevensavelives.9.____inAmerica,forexamplehasbeenreducedovertheyearsbecauseofthecreativePublicServiceadvertisementsthatthecouncil10.____"Please,pleasedon'tbealitterbug,'causeevery'litterbit'hurts."Manyfamilieshavetaughttheirchildrentoplacelitterinthetrashcaninr

5、esponsetothiscatchyphrase,whichhasaffectedgenerationsaseachsucceedinggenerationhastaughttheirchildrennottolitter.Key:1.competing;2.variety;3.choose;4.drink;5.consumers;6.compare;7.makedecisions;8.respond;9.Pollution10.providesPassageA:TheVictim2.Answerthefollowingquestionswiththeinformationfrom

6、thepassage.1.Whydotheauthor’sfriendscallherashop-a-holic?Theydosobecauseshelikesshoppingandkeepsalotofname-branditemsinherroom.2.Whendoestheauthorrealizethatsheisavictimofadvertising?Sherealizesthatsheisavictimofadvertisingwhenshelearnsmoreaboutmarketing.3.Whyisclothingveryimportanttohighschool

7、girlsandnotthatimportanttocollegestudents?Becausehighschoolgirlsaredefinedandidentifiedbytheirclothing,butcollegestudentsaredefinedbytheirpersonalityratherthanbytheirclothing.4.Advertisersportraybeautifulmodelsinadvertising.Whydot