关于拍摄《老子传奇》题材电视剧的可行性报告

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1、关于拍摄《老子传奇》题材电视剧的可行性报告 目  录第一章  总论···························3   一、项目概况·························3   二、指导思想、总体目标与开发原则···············3   三、编制依据·························4   四、主要结论·························4 第二章  单县概况及发展规划····················7   一、 单县概况·························7   二、发展

2、规划·························9 第三章  项目背景及拍摄的必要性··················13   一、 项目背景·························13   二、拍摄电视剧的必要性····················15   三、前期有关考察工作·····················16   四、考察启示·························17 第四章  剧本创编·························20   一、题材界定························

3、·20   二、艺术价值·························21   三、创作元素审视·······················22   四、创作素材考量·······················24   五、剧情设置初析·······················25   六、创编剧本·························29七、剧本创编的组织程序与经费筹集···············31 第五章  摄制计划························36   一、前期筹备阶段·················

4、·····36   二、　单县境内的外景地····················37   三、　后期制作阶段······················38   四、　发行销售阶段······················38   五、　评奖宣传阶段······················38   六、　投拍前主要工作·····················38 第六章  投资与发行·······················40   一、投资预算额度······················41   二、销售市场·············

5、···········41   三、　宣传企划························43   四、销售实施方案······················43   五、资金回收及发行效益分析·················43 第七章  筹资融资························45一、政策环境分析······················45二、本剧的融资特点····················45三、融资的渠道和方式···················46四、融资策略·······················47

6、第八章  结论························49一、         结论·······················49 第一章  总论 一、项目概况（一）项目名称：拍摄《老子传奇》题材电视剧工程项目。（二）项目地址：单县。（三）总体指导：单县县委宣传部。（四）项目承办单位：单县。（五）项目周期：2年。二、指导思想、总体目标与开发原则(一)指导思想：通过电视连续剧《老子传奇》的创作拍摄播映，产生广泛社会效应，在海内外提升单县的美誉度，从而丰富单县旅游文化内涵，推进单县新时期精神文明建设，构建和谐单县。（二）总体目标：确保在山东电视台

7、等省级电视台播出，力争在中央电视台播映。（三）开发原则。1、在资金投入上坚持政府引导、社会参与、市场运作的原则。2、在工作布署上坚持统筹规划、分步实施的原则。即首先打造电视剧本，再动员和吸引社会参与，争取市场运作投资拍摄、发行。3、在经济效益上坚持资源保护与开发利用相结合的原则。以单县作为主要外景拍摄地，通过电视剧打造单县人文旅游景观，丰富单县旅游文化内涵，促进单县社会发展和经济转型。三、编制依据（一）编制依据。1.《单县国民经济和社会发展计划纲要》。2．《单县旅游发展规划》。3.《电视剧拍摄制作备案公示管理暂行办法》。4.《电视剧管理规定》。5.老子文

8、化研究相关基础资料。 四、主要结论老子题材电视剧已纳入单县重点文化规划项目。根据