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1、河北省易县旅游业发展总体规划说明书目录第一章规划总则1一、规划性质1二、规划范围1三、规划年限1四、主要依据2五、主要任务4第二章发展背景与条件分析6一、旅游业宏观发展背景6二、易县旅游发展条件11三、旅游发展SWOT分析22第三章旅游资源分类及评价26一、旅游资源分类26二、旅游资源定量评价30三、旅游资源市场对应性分析与评价30第四章发展战略与发展目标34一、定位分析34二、总体目标34三、分类目标35四、发展战略36第五章空间布局38一、布局依据38二、与区外发展的协调统筹38三、空间布局38第六章旅游产品规划43一、旅游产品体系
2、构建原则43二、旅游产品体系规划44三、旅游主题线路设计48第七章重点项目策划49一、精品项目49二、基础项目56theirownconditionstodevelopthecorrectroad,themaximumtoavoidinvestmentrisk,gainprofit.(three)vigorouslypromotethebrand.Toestablishbrandawareness,awarenessoftheuseofbrand,brandvalue,brandacquisitionperformance,enhanc
3、ethecompetitivestrength.Concentratedmanpower,carefulplanning,packagingandpublicityofanumberofunique,marketinfluenceandcoverageofthebrand,theimplementationofkeybreakthroughs,toenhancethecompetitivestrength,walkingbusinessroadthecompetitionofalienationandcharacteristics,th
4、epursuitofstabilityanddevelopmentofthemarket.(four)topromotetheintegrationofresources.Tofurtherbroadentheirhorizons,effectiveintegrationofresourceswithinthegroup,thecityresources,otherindustriesandregionalresources,mutualtrust,mutualbenefit,seekingwin-winprinciple,inthef
5、rameworkofnationalpoliciesandregulations,strictinspectionandargumentation,legalconsultation,examinationandapprovalprocedures,strictregulationofeconomicactivities,attractinjectionthesocialinvestmenttotheindustrygroup,toachieveleveragingthedevelopment,ensurethatthevalueofs
6、tate-ownedassets.(five)tostrengthentheconstructionmanagementpersonnel.Strengthenthemanagementofeducationandtrainingofcadresandworkersoftheexistingbusiness,firmlyestablishtheconceptofthemarket,enhancethesenseofcrisistoadapttomarketcompetition,thesenseofurgency,improvethea
7、bilitytorespondtomarketcompetition,improvemanagementandoperationofthemarket.Atthesametime,accordingtotheneedofindustrialdevelopment,vigorouslytheintroductionofhigh-qualitymanagementmanagementpersonnel,andstrivetobuildahigh-qualityprofessionalmanagementteam,hardwork,andpr
8、omotetheentireworkforceknowledgestructure,agestructure,structureoptimizationandupgradingability,enhance
