浙大《市场营销》在线作业(第次)（zhejiang marketing online homework (fifth times)）

《浙大《市场营销》在线作业(第次)（zhejiang marketing online homework (fifth times)）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、浙大《市场营销》在线作业(第5次)（Zhejiangmarketingonlinehomework(fifthtimes)）ZhejiangUniversity"marketing"onlinehomeworkFirst,radioquestions1.productqualityistheproductconceptA.coreB.formC.coreandformD.addedvalueThecorrectanswer:A2.thestrategyoflaunchingnewproductsathighpricesandlowpromotionalcost

2、sisA.rapidfatremovalstrategyB.slowfatremovalstrategyC.rapidpenetrationstrategyD.slowpenetrationstrategyThecorrectanswer:B3.intheenterprisemarketingmixstrategy,onlinesalesbelongtoA.productstrategyB.pricingstrategyC.distributionstrategyD.promotionstrategyThecorrectanswer:C4.differentp

3、romotionaltoolshavedifferenteffectsonthedifferentstagesofthepurchasepreparation,suchasZhiXiao,understanding,trustandorderA.advertisementB.salespromotionC.propagandaD.salespromotionThecorrectanswer:DThemainpromotiontoolofthe5.industrialsuppliesmarketingisA.advertisementB.salespromoti

4、onC.salespromotionD.publicrelationspublicityThecorrectanswer:CTheriseof6.healthcaremarketisduetothechangeofpeople'sconcept,whichbelongstotheexternalenvironmentalfactorsA.economicfactorsB.socialfactorsC.technicalfactorsD.culturalfactorsThecorrectanswer:A7.themeaningof"addition"inthec

5、ostpluspricingmethodisA.acertainpercentageofprofitB.acertainratioofcostC.fixedrateprofitD.fixedratecostThecorrectanswer:A8.,fromthepointofviewofmarketingtheory,theultimategoalofenterprisemarketingisA.meetsconsumerneedsanddesiresB.profitC.forsurvivalanddevelopmentD.sellinggoodstocons

6、umersThecorrectanswer:A9.,themostbasicandthemostimportantpartofthewholeconceptoftheproductisA.coreproductsB.tangibleproductsC.serviceproductsD.additionalproductsThecorrectanswer:ASome10.Americanclothingcompanyputwomeninto"simpletype","fashionable"and"masculinity"andothergroups,respe

7、ctively.Theyaredesignedtoproducedifferentstyles,colorsandmaterialsofclothing,theyarebasedonmarketsegments(factors).A.behavioralfactorsB.psychologicalfactorsC.demographicfactorsD.benefitfactorsThecorrectanswer:B11.whichofthefollowingisnotawholesaler'sserviceobject?A.enterpriseB.produ

8、cerC.resellerD.ulti