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1、毕业设计附件外文文献翻译：原文+译文文献出处:SolimanM.Theresearchofhotelservicemarketingstrategy[J].TheAccountingReview,2016,2(3):813-823.原文TheresearchofhotelservicemarketingstrategySolimanMAbstractThecontinuousdevelopmentofthetourismindustry,alsocontributedtothehospitalityindustryatthe
2、sametimehasmoredevelopmentopportunitiesfacinggreatercompetition.Onthetangibleproductoftraditionalcompetitionisembodiedinthehotel,becausethealternativeoftangibleproductsandreplication,theformofcompetitionistransferredtotheservice,therefore,hasbecomethehotelmarketing
3、servicemarketingoneofthemostimportantaspects.Andhowtobuildtheperfecthotelservicemarketingsystem,howtoadopttargetedservicesmarketingstrategycanmakethehotelgetcomparativeadvantageinthefiercecompetition,gainlong-termprofitshasbecomeahottopicintheresearch.Keywords:Cust
4、omervalue;Servicemarketing;Strategy1IntroductionAlongwithmarketcompetitionintensifying,thehotelindustrywillalsobemarketingfocusshiftfromthetraditionalproductmarketingtoservicemarketing.Andservicemarketingtowinthekeyliesinwhetherthehotelcanmeettheneedsofcustomers,to
5、createmorecustomervalue.Sothisarticleintheperspectiveofcustomervalue,customervalueisanalyzedandtherelationshipbetweentheservicemarketing,buildthetheoreticalframeworkandcontentsofthehotelservicemarketing,putsforwardthehotelservicemarketingstrategybasedoncustomervalu
6、e.Thiscannotonlylinktheinterestsofthedemandandsupplysideofthehotel,meetthedemandofthevalueofmultiplestakeholders,butalsotothehotelandenhancecustomervalue,finallywinthecompetitiveadvantageandlong-termprofits.Servicemarketingresearchisthegeneralenterprise,thereisnosp
7、ecificfocusonthehotelindustry,norfromtheperspectiveofcustomervalue,andfocusonahandfulofservicesmarketingmanagementmeasures,suchasWoSiFu's(Worsfold,1999)andlyno(Alleyne,etal.,2006),tostudytheeffectontheperformanceofthehotelservicepersonnelmanagement.Thegranite(Sigal
8、a,2005)studiedthecustomerrelationshipinservicemarket.Throughtheanalysisoftheabovecanbefoundthatthecurrentlackoffromtheperspectiveofcustomervalue,
