资源描述:
《2006年中国游戏产业报告(摘要版)》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、从秀域的成长看企业如何发育平台型战略(Howtodevelopaplatformstrategyfromthegrowthofxiu)HowtodevelopaplatformstrategyfromthegrowthofxiuBaigang/bishanghengzhibenenterprisegrowthresearchinstitute/wenBecomingtheleaderofthevaluechain,thefirstmodel,istobecometheplatformtypevaluechain
2、organizer.Thispatternisessentialtoastrategythataffectcustomers,throughaservicetobecomeacategorydemandserviceplatform,andthenintegratewithotherservicesorcontent,becomeacomprehensiveserviceplatform,andthenbuildontheindustryvaluechaincontrolpower.Aplatformstrat
3、egyisdevelopedEnterprisestrategictransformationandupgradingofplatformtype,isgraduallyonthevaluechainofacertainlinkdevelopmentabilityfortheuser,andthenintotheuser'svaluechain,toprovidemorenewapplicationserviceorproduct,soastorealizethenewstrategicleap.Sohowdi
4、dthenewvaluechaincomeintobeing?Intherealworld,howcanenterprisesgraduallyexertforceonakeyissue,thusenablingenterprisestodevelopnewstrategiesfrom"quantitativechangetoqualitativechange"?Onlythroughcarefulanalysisofactualcasescanweshowthevitalityvalueofthetheory
5、andhelpusunderstandthetheoreticaldetailssothatthetheorycanbeusedbyus.Thestrategyormodel,infact,isgradually"developed"throughmarketingtocreatecustomervalue,whichisthemainthemeofMr.Baozheng'slatestthoughts.Fromthecaseofshowdomainenterprise,wewillanalyzethispro
6、cessdeeply!Publicdatashows,showdomainbymsxiao-ninglifoundedinApril2005,nowhasdevelopedintoamorethantenthousandemployeesandalmostathousandsnationwideChinesebeautychainstores,advertisingonitswebsiteismainly"loseweight".However,whydidtheshowgrowsofastinsuchasho
7、rtperiodoftimethatitwouldbethefirstintheindustrytosurpassmanyfamiliarenterprisesinthecountryandwillachievegreaterleap-forwarddevelopment?Whatisthetruthbehindit?What'sthepulse?InaccordancewithMr.Baozheng'sphilosophy,wehaveconductedin-depthstudiesfromthequesti
8、on"howdoenterpriseslaythefoundationforcontinuoustrading".Studyconclusion,letustotheChineseprivateenterprisesinthegrowthofinnovativeandapplause,alsofromanotherAngletohelpusfindthesourceoftheChine