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1、三株口服液轰然倒下的背后（Thethreeoralliquidcollapsedbehind）Theme:threelines:thecollapseoftheEmpireSofar,Chinainfoodandbeverageorhealthcareindustry,maynothavealocalbusiness,canatthatyearofthreestrainsdid.InAugust1994,WuBingxinandhissonWuSiweiinJi'nanwitharegisteredcapitalof300thousand
2、yuan,lessthan3years,willpryupabigmarketof8billionyuan,whiletheuseofleverage,butisfilledwithdozensofMLvials"potion.".With"threeoral"singleproduct,threefromShandongIndustrialCo.Ltd.wasfoundedthatyear,salesreached125millionyuan;thefollowingyearjumpto2billion300millionyuan,th
3、irdyearshasreachedastaggering8billionyuan,threeyearsaccumulativetotalprofitsandtaxespaid1billion800millionyuan.Inallthebigcity,theprovincialcapitalcity,thevastmajorityofcities,threestrainsofcrazyregistered600subsidiaries,andsetupmorethan2000officesinthecounty,township,the
4、marketingteamistoreach150thousandpeopleTherewasnoparallelinhistory.Somepeopleinthecity,becausethethreewerewaitinginthequeue,thepriceoftwentyorthirtyyuanabottlewasuptoseventyoreightyyuan;insomeruralareas,farmerstobuyfertilizers,seedmoneytofallovereachotherusedittobuy"three
5、oralliquid";"threelinessellcrazy"isnotentirelytheadvertisementthefalsestatements.Infact,Wuandhissonoffering"threeoralliquid"begantheseason,healthcareproductsmarketisinChinagroupatrophy,downturn.XinhuaNewsAgencyreporterWuXiaobowasquotedassaying,intheprevioussevenoreightyea
6、rs,theGodofthesun,Wahaha,pollen,honeyandtheturtleoralliquidinafirstroundofhealthcareproductssaleswave.Then,therobustlifenuclear,giantbraingoldandnortheastShenyangdragonalreadytastedfromprosperitytodeclineofups.Threelinesjustinsuchabackground,justaseasyasblowingoffdustonth
7、eestablishmentofa"empire"-WuBingxinshoutedsuchslogans,loftysentimentsandaspirationscannothide,butshowsbetweenthelines.Unfortunately,thesunrise,sunset,flowersbloomXie,isthenaturallaw.Wumaydidn'tthink,hepainstakinglybuiltuptheseeminglypowerful"threestrainsofEmpire"wasfragil
8、eandcannotwithstandasingleblow.MilitarizedmarketingPeoplefamiliarwiththemattersaythatWuBingxinal
