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1、刘杰克橄榄油新产品上市营销案例解析(下)（LiuJackananalysisofthemarketingofnewoliveoilproducts(Part2)）Oliveoilisanauthentic"newproduct"forChina'sfoodoilmarket".Asanewproduct,inordertosuccessfullysurviveinthemarketChinese,toknowourselves,in-depthunderstandingofChinesestatuso
2、fedibleoilmarket.Everythingishardinthebeginning,theAbrand(Note:ThisisonlymentionedintheAbrandbrandname,andtheauthorsaidinotherarticles,caseandworksintheAbrand,doesnothaveanyrelevance.)LandingChinesefirstdaysisalltobeundertaken:lackofconsumerawarenessoft
3、heoliveoilmarketcompetitionisbecomingincreasinglyfierce,howtoextendmarketingchannels,spreadingnewmarketingteamtogrowandmature.Itisinthispredicament,theindustryrecommended,customersfindtheoilindustrymarketingexpertLiuJackmarketingconsultantagency,andquic
4、klyreachedaconsensuswiththelatterandcompletedtheconstructionoftheprojectteam.(continuedpart1)Strategycombination:emphasizingsystematicnessAlthoughthebrandisred,butifyouwanttoachievelong-termandlastingdevelopmentintheoliveoilmarket,andleadthedomesticoliv
5、eoilmarket,youneedtofindaneffectiveandlastingimpetustopromoteproductmarketing.Wesumupthesuccessfulexperienceofchoosingtheimagespokesperson,andbegintomovetowardsthesystematicwayofmarketingstrategycombination.First,atthebeginningoftheproductmarket,hit"pur
6、enature"brand,using"oil"competitiontoverifyproductqualityandcharacteristics,supportAbrandbrandpromotion,promotesalespromotion.Abrandvirginoliveoilisextractedfromtheolivefruitdirectly,withoutanychemicaltreatment,sothattheAbrandofoliveoilcanalsobecalledju
7、ice,thisadvantageisanyotheredibleoilincomparable.TheremarkableadvantageofAbrandofoliveoilforeffectivetude,playingthe"purenatural"card,alsocausetheaccumulationeffect,weplantodrinkAbrand"oil"competitioninthecommunity,namelyaftertheamountspecifiedintheshor
8、testtimeoftheAbrandofoliveoilwillgetsomereward.Aftertheevent,"theAbrandofoliveoilistodrinktheedibleoiloftheresidentsarenotonlyfamespreadlikewildfire,amazed,andAbrandsofoliveoilisalsodubbedas"Godoil",thisactivityisstronglysupporte
