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1、热点话题166页uctsthathaveareliablename.Whenthedifferenceinqualityamongvariousproductsorservicesbecomeslessdifferentiated,whatdistinguishesaproductfromothersisthebrand.HowcanChinesebrandsfredtheirwayintotheinternationalmarket?First,controloverhinesefirmsbyforeignbrandsmustberemove
2、d.Abrandstrategycouldbedeemedananti-controlstrategy.SinceoriginalequipmentmanufacturingformsagreatbarriersbetweenforeignconsumersandChinesemanufacturers,Chinesemanufacturershavenobrandfortheirownproductsandthuscanaccumulatenobrandloyaltyeveniftheproductstheyproducedarewidely
3、sold.Second,Chinesemanufacturersneedtodevelopthekeytechnologyfortheirbrandandownthepropertyrightstothattechnology.AgoodexampleistheCDMA(code-divisionmultiple-access)technologyusedformobilephones.ThepatentfeeschargetoChinesemanufac-turershavebeenaheavyburdenandaddedtothecosto
4、fCDMAphonehandsets,thuslimitingthegrowthofCDMAuseinChina.Withoutaself-ownedbrand,Chinesemanufacturerswillneedtocopytechnologyfromothermanufacturersandthereforetheywillnothavethemomentumtotaketheleadintechnologyinnovation.Third,Chinesemanufacturersneedtohavetheirownbrandstrat
5、egy.Withouttheirownbrandsandwithoutpromotionofthosebrands,Chinesemanufacturerswillhavenoideawhatconsumersinothercountriesreallywant.Therefore,theywillbeunawareofhowtopromotetheirproductsinthoseoverseasmarkets.Inconclusion,turningabrandstrategyintorealityistotallydifferentfro
6、mthinkingaboutastrategy.Yet,whenChinesemanufacturersstarttothinkaboutstrategy,theyhavealreadymadethefirstveryimportantstepforwardtoachievethegoalofestablishinganinternationalbrand.2.China'sEntrytoWTODirections:A.Title:WhatWillHappenIfChinaEntersWTO?B.WordLimit:about200wordsC
7、.YourcompositionshouldbebasedontheOutlinegiveninChinesebelow:WhatWillHappenIfChinaEntersWTO?EveryChineseislookingforwardtoChina'sentryintoWTO,widelyseenasablessingandapromiseofprosperity.Itseemstobesoatfirstsight,however,onreflection,we'reconvincedhatit'sjustanothercoinwitht
8、wosides.Ontheonehand,boththenationandpeoplewillbenefitgreatlyfromChina'sent
