appinions：2014年全球智能手表调查报告

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1、WEARABLETECHNOLOGYSMARTWATCHESANINDUSTRYINFLUENCESTUDYMay2014THESMARTWATCHINFLUENCESTUDYTABLEOFCONTENTSIntroductionPage3KeyInsightsPage4NetInfluenceScoresPage5TheMostInfluentialCompaniesPage6TheMostInfluentialExecutivesPage7MostInfluentialOpinionsPage8DeepDivesLeader

2、svsLaggardsPages9-10NewProductLaunchesPages11-13RumorVsTheRealWorldPages14AppendixOurMethodologyforMeasuringInfluencePage15AboutAppinionsPage16Copyright©2013Appinions.Allrightsreserved.2014WearableTech

3、TheSmartWatches–AnIndustryInfluenceStudyCopyright©2014Appinions

4、Inc.Allrightsreserved.2IntroductionSmartwatchesareapartoftheemergingmarketforwearabletechnology,alongwithfitnesstrackers,arangeofhealthmonitors,andeyewearsuchasGoogleGlassandOculusRift.There’sbeenanexplosionoftalkaboutsmartwatchesrecently.FromnewcomerslikePebbleto

5、techgiantsincludingSamsungandGoogle,rumorsandannouncementsareflying.Andofcourse,thecoverageanddiscussionofwhatApplemightbeworkingonhasreachedafeverpitch.Tounderstandwhichnewsandopinionsarearegettingreactionsandwhoisprovinginfluentialintheconversation,thedatajournal

6、istsatAppinionsusingtheAppinionsMarketingPlatformanalyzedover2billionnews,blog,forum,andsocialmediaitemsfromFebruarytoMay2014.Inthisreportwesharetheoveralltrendsinsmartwatchinfluence,listtop10mostinfluentialcompaniesandexecutives,andlookathowrumors,announcements,an

7、dproductshipmentshaveimpactedthemeasurableinfluenceinthismarketplace.AboutOurResearchAppinionsappliesourpatentedtechnologytothecalculationofaNetInfluenceScore(NIS)foranypersonorcompanywhoasexpressedatopicallyrelevantopinionandelicitedareactionfromothers.Weusenatura

8、llanguageprocessingtechnologytoidentifyopinionsandreactionsandourownalgorithmstothencomputeproprietaryinfluencescores.Amorecompletediscussionofourmethodologyisincludedattheconclusionofthisreport.Copyright©2013Appinions.Allrightsreserved.2014WearableTech

9、TheSmartWa

10、tches–AnIndustryInfluenceStudyCopyright©2014AppinionsInc.Allrightsreserved.3KEYINSIGHTSWHATWELEARNEDWHILEANALYZINGINFLUENCE:!Samsunghasaheftyleadasthemostestabl