英雄联盟网络游戏产业策划报告

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1、目录一、企业简介···············································································1二、产品特性分析········································································12.1免费的进入门槛········································································12.2丰富的游戏内容····································

2、···································12.3不断地更新细节·······································································22.4照顾新手玩家··········································································22.5关注女性玩家··········································································2三、营销环境分析····

3、····································································23.1外部环境分析···········································································23.1.1网络游戏市场概述································································23.1.2政治与法律因素······················································

4、·············33.1.3行业产业链结构分析·····························································33.1.4消费者行为分析···································································53.2内部环境分析···········································································73.2.1消费者行为分析·······························

5、····································73.2.2产品组合分析······································································83.2.3企业文化分析······································································8四、营销机会分析·········································································84.1潜在客户群·······

6、·······································································94.2产业链的延伸···········································································94.3相关活动扩展···········································································9五、营销战略制定················································

7、························105.1市场细分················································································105.2目标市场················································································115.3市场定位·