对团购网站项目运营商业计划书 (2)

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1、区域性团购网站项目运营商业计划书时间：2010年11 月指定联系人：许康电话号码1391387254015312040215电子邮件：lvjuren003@sohu.com保密须知 本商业计划书属商业机密，所有权属于许康。其所涉及的内容和资料只限于已签署投资意向的投资者使用。收到本计划书后，收件人应即刻确认，并遵守以下的规定：1）若收件人不希望涉足本计划书所述项目，请按上述地址尽快将本计划书完整退回；2）在没有取得许康的书面同意前，收件人不得将本计划书全部或部分地予以复制、传递给他人、影印、泄露或散布给他人；3）应该象对待贵公司的机密资料一样的态度对待本计划书所提供的

2、所有机密资料。 本商业计划书不可用作销售报价使用，也不可用作购买时的报价使用。目录第一章项目背景·······························································31.1项目概述······························································31.2项目优势分析···························································31.3项目可行性分析··························

3、·······························3第二章团购网站市场分析·······················································32.1政治因素·······························································42.2经济因素·······························································42.3技术因素·······································

4、························42.4社会因素·······························································42.5参加团购的人群分析·····················································42.6主要团购网站商品购买人数分析···········································6第三章项目基础建设·······················································

5、····63.1网站的总体定位·························································63.2网站发展目标···························································63.3网站规划与建设·························································73.4组织结构建设···························································73.5组织职能和

6、招募要求·····················································83.6人员培训······························································11第四章网站运营流程及效益分析················································114.1团购网站基本运营流程··················································114.2团购网站收益分析··················

7、····································11第五章网站运营初期基本战略··················································125.1网站推广方案··························································125.2初期重点业务策略······················································13第六章网站运营费用预算····························