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《互联网电视的身份悬疑（identity suspense of internet tv）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、互联网电视的身份悬疑（IdentitysuspenseofInternetTV）IdentitysuspenseofInternetTVAndthethreecompanies,thereisnowaytocarryoutbusiness".Inanotherdevelopment,thethreeproviderofcontenttotheTVcompaniesoutofthebillisnotcheap,equallytoeachTVservicefeewillproducedozensofyuantomorethan100yuan.Ifeach50yuanserv
2、icefee,oneyearsalesof3millionInternetTVsalestargetcalculation,acolorTVenterprisestobuycontent,youhavetopaythecostof150millionyuan.Thisisobviouslyasmallamountofexpenditure.Butifit'saselfbuiltcontentplatform,it'salotcheaper.Fromthemarketpointofview,formanufacturingenterprises,fairmarketenv
3、ironmentisveryimportant,SARFTregulatorypolicy,inasense,isnotconducivetoenterpriseinnovationandindustrydevelopment.Originally,thecontentplatformofthehomeappliancemanufacturersthemselvesisnowrequiredtobetransferredtothelicensingunitstotakeovertheinappropriate,duetotheconcentrationofthelice
4、nseplate,butalsorelativelyeasytocausecontentmonopoly.Theconsequencesareundoubtedlytwooutcomes:first,thehouseholdelectricalapplianceenterpriseswillshiftthecosttoconsumers;secondly,consumersdonotapprove.SuchappliancesenterprisesinthepromotionofInternetTVwhenblocked,thisconceptgraduallyabor
5、ted.Orpeopleuseotherplatformstorealizethenetwork,appliancemanufacturerscannotenjoymorebenefitsbroughtbyInternettv.Inthecontextoftripleplay,radioandtelevisionhasbeenveryconcernedaboutthecontrolofcontent,anyflexibilitywillbebanned.Wedonotdenythatradioandtelevisionsupervisionisnecessary.But
6、theregulationshouldbediversified,andgivemoreopportunitiesandenthusiasmforinnovation.ItisforeseeablethatInternetTVisasubversionoftraditionalmediachannels,thedemandforcontentwillincreaseexponentially.Whetherthelicensewithpartyorenterprisehaveselfbuiltplatform,eventuallyneedtosupportthecont
7、ent,evenifthehomeappliancemanufacturersarecognizedlicensecanbepopularinawiderrange,buteventuallydecidedthecontentmarket,thereisnogoodcontent,theultimatedevelopmentofInternetTVisabigunknown.WhentheemergingmodelofInternetTV,itscontentshouldbelongtowhom?Wen/MaZhenguiThereisa
