广州市上下九商圈综合发展市场调查报告——毕业设计

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1、毕业设计广州市上下九商圈综合发展市场调查报告系别：XXXXXX专业：房地产经营与估价班级：姓名：学号：指导教师：日期：摘要21闻名遐迩的上下九商业街位于老城区西关，东起上下九路，西至第十甫西，横贯宝华路、文昌路，全长1200多米，全路段店铺林立、共有商店300多家，日客流量达60万次。荟萃了岭南文化中的岭南建筑文化、岭南饮食文化和岭南民俗风情。以其悠久的商业文化、独特的建筑文化、独具风味的饮食文化、浓郁的西关民族文化等深深地吸引广州本地人的光顾，更是外地游客的必去之地。近年，对广州老城区——荔湾区老城改造计划，亦都逐步落实工作。对于位于荔湾区的城中心的上下九商圈，亦成为改造计划的一部分。

2、关键词：中低档历史悠久饮食繁荣商业中心目录1广州房地产市场总体简介•···································5211.1近年广州商品房概况······································51.1.1广州市商品房市场状况··································51.1.2近一年广州二手房市场状况······························61.1.3商品房发展趋势········································71.2.广州商铺总体市场分析·········

3、··························71.2.1广州各大商圈分析······································71.2.2广州专业市场分析······································81.2.3广州市商业网点规划分析·······························82上下九商圈商业环境分析····································92.1上下九商圈发展历史·····································10212.1.1上下九商圈概况····

4、···································102.1.1.1独特的建筑文化·····································112.1.1.2浓郁的习惯民族文化·································112.1.1.3独具风味的饮食文化·································112.1.2现今上下九商业发展经营概况··························122.2上下九商圈商铺租售价格································122.3上下九商圈营业特

5、色及区域发展趋势······················123上下九商圈定位分析······································123.1上下九地块街区功能分析································123.2上下九商圈的SWOT分析·································133.2.1优21势················································133.2.2劣势················································133

6、.2.3机会················································133.2.4威胁················································133.3上下九商圈定位分析····································134.商铺投资客群分析·······································134.1人群特征··············································134.2现时投资情况···················

7、·······················144.3购买意向·············································145商铺租赁客群分析········································14215.1人群特征··············································145.2现时经营情况······················