广告媒介用语大全（encyclopedia of advertising media）

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1、广告媒介用语大全（Encyclopediaofadvertisingmedia）ThispaperiscontributedbywbgartEncyclopediaofadvertisingmediaFrequentlyusedexpressionsinadvertisingmediaCirculationAuditBureauABCBleedingbleedVolumediscountbulkdiscountsTrademagazinebusinessmagazinesCirculationauditc

2、irculationauditClassifiedadvertisementclassifiedadsClassifiedadvertisingnetworkCANNYinNewYorkClassifiedpictureadsclassifieddisplayadsThedeadlineforclosingdateColorspecimenstripcolorstripHybridchargingsystemcombinationratesConsumermagazineconsumermagazines

3、ContractfeesystemcontractrateByissuingcontrolledcirculationJointformcooperative/co-opprogramsThousandpersoncostCPMCoverdatecoverdateCoverpositioncoverpositionShoppingmagazinecustommagazineDailydailynewspapersPopulationeditiondemographiceditionsPictureadsd

4、isplayadvertisingTheactualchargeisearnedratesAgriculturalJournalfarmpublicationsUniformchargingsystemflatrateFrequencydiscountfrequencydiscountsThegoldenrulefullpositionDoortypefoldinggatefoldGeographyeditiongeographiceditionsBasiccirculationguaranteedcir

5、culationHorizontaljournalhorizontalpublication独立购物指南independentshoppingguide插页insert加插刊登通知insertionorder岛形半版islandpeninsula小单元juniorunit地方城市杂志localcitymagazine杂志出版人协会mpa媒介采购员mediabuyer媒介标尺调查有限公司mri全国性杂志nationalmagazine全国性价格nationalinstalment美国报业协会naa报纸版面库

6、nsb上市日期onsaledate公开收费制度openinstalment订阅发行paidcirculation自动弹启式广告popupad.自选版位费preferredpositionrates预印广告插页preprintedinserts初级发行量primarycirculation清样proofcopy公告publicnotice费率基准ratebase价目表ratecard阅读告示readingnotice地区性刊物regionalpublications任意版位费制ropadvertisingr

7、ates二级读者量secondary/passalongreadership欠资收费制shortinstalment赛蒙斯市场调查局smrb多胞胎版splitruns标准广告单位sau标准收费与数据服务公司srds标准型报纸standard-sizenewspaper周日增刊星期日增刊小报型报纸tabloidnewspaper撕样催泪片三维广告三维广告纵向刊物垂直出版数量折扣数量折扣周报周报广告媒介策划用语广告印象广告印象广告反应曲线advertisingresponsecurve注意度关注价值受众观众受

8、众目标目标受众间歇式排期闪烁品牌开发指数品牌发展指数集中式bursting品种开发指数categorydevelopmentindex发行量循环持续性连续性持续式连续计划成本效益成本效率单位成本每点成本千人成本每千人成本创意组合创意组合分布目标分布目标有效频次有效频率有效到达率有效到达暴露值曝光值市场、资金、媒介、组合、方法5ms起伏式飞行计划频次频率总印象总印象毛评点grossratingpoints市场市场组合力学媒介me