汽车网站推广策划方案

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1、汽车网站推广策划方案目录一、公司介绍····························································· 二、产品介绍····························································· 三、市场分析····························································   1.竞争对手··························································

2、  2.目标客户·····························································3.消费者需求分析·······················································   四、战略目标······························································ 五、商业模式······························································ 六、运营模式·

3、····························································· 七、推广方式······························································ 八、运营策略····························································    1.顾客需求(Consumer)···················································    2.购买的便利性(

4、Convenience)·············································    3.与顾客的沟通(Commun ication)··········································    4.反应（Response)·······················································    5.关系（Relationship)····················································     6.

5、回报（Results)·························································· 九、财务分析······························································· 十、风险预测与分析························································· 一、公司介绍 旺市汽车有限公司成立于2003年，公司现有员工200余人，一直以丰田、本田全车配件，代理欧、美、日、韩各汽配生产厂商品牌商品为主要营销

6、产品。经过不懈努力，旺市以良好的公众信誉、优质的营销服务、完善的物流配送，在汽配行业树立了较高的声誉和影响力。旺市汽配在各省自建仓储物流基地的前端服务，成功实现了传统销售过渡到电商营销的转型。仓储面积超过1.5万平方米，全国三级以上城市均可做到见货付款，总部基地的沈阳更是做到全部免费送货上门。几万种现货均配有实物相片，加之完善的ERP后台服务系统，用户体验可超过登门购货。 　　旺市企业定位就是服务型企业，优质服务已经吸引了过万家固定购货用户，企业在信息化建设的大量投入，也换来了用户满意度不断提升。今天的旺市汽车公司既拥有意识前卫、才能卓越的高级管理人才，又

7、有一大批具有团队合作精神的专业员工。全体旺市员工在董事长王新创提出的“为客户提供专业化服务”精神指引下，创造着巨大的物质和精神财富。二、产品介绍（1）东风悦达起亚k4全新上市（2）东风本田缤智（3）雷克萨斯NX（4）一汽丰田卡罗拉（5）长安乘用车——长安CS75（6）东风雪铁龙——雪铁龙C（7）东风标致408一、市场分析（一）竞争对手丰田、本田（二）目标顾客    国内外的爱车消费者。他们大多是从事多年的中年人，有猎奇心态的年轻人，而且很容易被折扣所吸引。 （三）消费者分析    21世纪的社会，越来越多的人懂得了享受生活，不再受工作压力的束缚，利用假期出

8、去度假，放松心情，为下一个季度的工作做好精神的准备。网民的数目逐渐