20140109雅思考试阅读考题回顾

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1、朗阁雅思培训中心ResearchAcademyforForeignLanguageExaminations雅思考试阅读考题回顾朗阁雅思培训中心宋媛婧考试日期：2014年1月9日ReadingPassage1Title:SocietalMarketingQuestiontypes:单选题；多选题；是非无判断题文章内容回顾对比传统营销模式与现代营销模式，探讨现代社会下的市场经营策略，并举成功案例说明。相关英文原文阅读ShiftsinbusinesseconomicsWeareintheearlystagesofaprofoundsh

2、iftintheeconomicsofbusinessthatwilltransformmarketing(alongwithmanyotherthings).Threeshiftsineconomicsareoccurringinparallel.First,wearemovingfromaworldofrelativelyscarceshelf-spacetorelativelyscarceattention.Second,costsofproductionandphysicaldistributionaresignific

3、antlydecliningonaglobalscaleandcustomeracquisitionandretentioncostsarerising.Attheriskofover-simplification,valuecreationisshiftingfrombusinessesdrivenbyeconomiesofscaleinproductiontobusinessesdrivenbyeconomiesofscopeincustomerrelationships.Layerinathirdfactoratwork–

4、thesystematicandsignificantdeclineininteractioncoststhatmakeiteasierforcustomerstoidentifyvendors,findinformationaboutthem,negotiatewiththem,monitortheirperformanceandswitchfromonevendortoanotheriftheyarenotsatisfiedwithperformance.Thesethreeforcesreinforceeachothera

5、ndhelptoexplainthegrowingpowerofcustomersinmarketsaroundtheworld.题型难度分析2011年5月28日旧题，题型单一，难度不大题型技巧分析是非无判断题几乎是每次阅读必考的题型，且题量基本在14题左右。所以对于这一常考题型，同学们一定要熟知其解题技巧，特别要区分清楚No和NotGiven在判断标准上的差异。而对于一些考题中经常出现的经典考点，我们也要能够识别。1.数字（但年份一般不作为考点）2.比较（常见答案为NOTGIVEN）3.增加&减少（increase/rise/

6、grow/climb/acceleratedecrease/decline/reduce/crash）朗阁雅思培训中心ResearchAcademyforForeignLanguageExaminations4.超过（over/morethan/exceed/excess）5.绝对化（all/fully/must/only/unique/never）6.逻辑关系剑桥雅思推荐原文练习剑6Test4Passage1DoctoringsalesReadingPassage2Title:Youngpeople’slackofexerci

7、seQuestiontypes:标题配对题；是非无判断题；选择题文章内容回顾说明现代英国社会儿童普遍缺乏锻炼的现象，并指出其造成的儿童健康问题和成年后的影响，官方也对此作出了回应。相关英文原文阅读ReasonsforExerciseinTeensLessPhysicalEducationAdecreaseintheamountofphysicaleducationtimeinschoolscontributestolessteenexercise.AccordingtotheCentersforDiseaseControland

8、Prevention,about19percentofteensinhighschoolparticipateinadailyphysicaleducationclasslastingatleast20minutes.IfPEclassistheprimarys