upstart(暴发户的)firefox

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1、InternetMarketing&e-CommerceWardHansonKirthiKalyanamRequestsforpermissiontocopyanypartofthematerialshouldbeaddressedto:PERMISSIONSDEPARTMENTTHOMSONBUSINESSandECONOMICS5109NatorpBoulevardMason,OH45040Phone:(800)423-0563PartTwo:Chapter11InnovationandtheNet“Nothingenduresbutchange.”Herac

2、litus(540-480BC)CompetitionandtheNeedforSpeedTraditionalbusinessrivalrieshavebeenbitter,enduringbattlesCokevs.PepsionthefrontlinesoftheColdWarSOURCE:©Bettman/CORBIS:VicePresidentRichardNixonandSovietPremierKhrushchevshareaPepsi,1959CompetitionandtheNeedforSpeedInhigh-techmarkets,rivalries

3、burnbrightbutfastIBMvs.AppleinpersonalcomputersDigitalvs.DataGeneralinminicomputersMostprominently:theBrowserWarsMicrosoftvs.Netscapeinlate1990sNow,Microsoftvs.upstart(暴發戶的)FirefoxCompetitionandtheNeedforSpeedOn“InternetTime”marketersfacestrainofcreatingnewproductsatthemomentofnewopportun

4、ityCompetitionandtheNeedforSpeedOn“InternetTime”marketersfacestrainofcreatingnewproductsatthemomentofnewopportunityTime-to-marketinfluencesprofitabilityCompetitionandtheNeedforSpeedOn“InternetTime”marketersfacestrainofcreatingnewproductsatthemomentofnewopportunityTime-to-marketinfluencesp

5、rofitabilitySwiftnesssignalsinnovativenessCompetitionandtheNeedforSpeedOn“InternetTime”marketersfacestrainofcreatingnewproductsatthemomentofnewopportunityTime-to-marketinfluencesprofitabilitySwiftnesssignalsinnovativenessEarlyarrivalsdrawpartnersandalliancesCompetitionandtheNeedforSpeedOn

6、“InternetTime”marketersfacestrain拉緊ofcreatingnewproductsatthemomentofnewopportunityTime-to-marketinfluencesprofitabilitySwiftnesssignalsinnovativenessEarlyarrivalsdrawpartnersandalliancesMarketleaderscansetindustryorproductstandardsandgaindominanceCompetitionandtheNeedforSpeedStandardsMar

7、ketingOpenStandards:Formedbyprocessofofficialdebateandconsensus(一致)Widespreadadoptionandinnovation,butalsogreatercompetitionExample:WiFiStandardsMarketingOpenStandards:FormedbyprocessofofficialdebateandconsensusWidespreadadoptionandinnovation,butalsogreatercompetiti