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1、amt咨询案例之服装企业知识管理（KnowledgemanagementofgarmententerprisesbasedonAMTconsultingcases）Xgroupisagarmententerprisewithanannualincomeof5billionyuan.Withtherapiddevelopmentofitsbusinessinrecentyears,thecountrynowhasaboutmorethan5000stores,formedacompletethree-dimensionalcrossbrandchainMonopolysystem.Asthe
2、businessmodelisgraduallystable,graduallyformedtheXgrouphasfourR&Dcompany,purchasingcompanies,productioncompaniesandmarketingcompanymanagementsystem,companyismainlyresponsibleforthemanagementandcoordinationbetweenthefourlargecompaniesinthebusiness.Thegroupisnotsatisfiedwiththestatusquoofthegroup,an
3、dhasbeenlookingforwaystomakethebusinessbigger.Withtheconceptof"customerorientation"deeplyrootedintheheartsofthepeople.TheXgroupalsotriedtopayattentiontocustomersintheterminalsalesexperience,tryingtoimprovecustomersatisfactionofterminalservicestoachieveproductsales;atthesametime,thecompanytogiveemp
4、loyeessufficientpower,andtheflatorganizationalstructureasfaraspossible,expecttheseemployeestousetheirowninitiativespiritandworkenthusiasmtoimpresscustomers.However,thesemeasurescannotsolvetherealconcernofcustomers.Infact,theseeffortsjusttosolvetheproductsalesprocess"goal"oftheproblem,andcanenhance
5、theoperationalcapacityoftheXgroupfromthesystem.AMTconsultinginthesurveyfoundthatintheXgroupoftheoriginalsalessystem,thesalesplanismainlyplannedmanagementmodeto"order+forecast",andtheproductionprocessandproductioncontrolinthehandsofthecompanyandOEMsuppliers,resultinginorderschaos,salesplanpassive,l
6、ostthemeaningoftheplan.TheXgroupgraduallyrealizedthatprojectmanagementontheseasonalmainlineoftheXgroupandalltheclothingindustryenterprisebusinessmanagementcore,forrapidresponsetomarketdemand,itisimportanttoimprovethecompetitiveabilityoftheenterprisesystem,thecoreistomarketdemand-orientedproductord
7、ermanagement.Differentfrompeople'straditionallivinghabits,asagarmententerprise,Xgroupwillhaveanumberofproductseasoneveryyear,whichisthebiggestfeatureofallgarmententerprises.Theseasonalcharacteristicsareobvious,an
