高清机顶盒营销建议书

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1、高清机顶盒营销建议书高清机顶盒营销建议书篇一：机顶盒市场营销方案STB市场营销方案广电市场组2004.9一市场分析.....................................................41市场现状...................................................(来自:www.hnnSCY.cOm博文学习网:高清机顶盒营销建议书)42竞争情形...................................................43发展趋势.....

2、..............................................4二用户分析.....................................................51用户现状...................................................52用户需求...................................................5三产品策略.............................................

3、........61产品定位...................................................62产品开发建议...............................................62.1功能..................................................62.2外观..................................................72.3操作................................

4、..................72.4技术支持..............................................7四营销策略.....................................................81整体策略...................................................82定价策略...................................................83整合营销传播策略...............

5、............................83.1整合策略..............................................83.2广告策略..............................................93.3公关策略..............................................93.4其它传播策略..........................................94分销策略......................

6、............................105促销策略..................................................10五销售方案....................................................121电器卖场..................................................121.1方案目标.............................................121.2方案实施......

7、.......................................121.3费用预计.............................................141.4方案评估.............................................142代理分销..................................................142.1方案目标.............................................142.2方案实施...

8、..........................................152.3费用预计.............................................172.4方案评估.....