巴菲特给佛罗里达商业学院的交流讲座的全英文纪录

《巴菲特给佛罗里达商业学院的交流讲座的全英文纪录》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、巴菲特给佛罗里达商业学院的交流讲座的全英文纪录这是巴菲特给佛罗里达商业学院的交流讲座的全英文纪录，由于是pdf格式的，不知道怎么才能copy上来，最后是靠用ipad先下载然后放进ibook然后一页一页copy（24页）上来的，不容易！老巴类似的讲座有许多，讲来讲去都差不多但都非常值得看看。很遗憾，没找到全文的翻译。9andyouwillsellalotmorevideos.Itmakesitawonderfulbusiness.Itmakesitverytoughfortheotherguy.Howwouldyoutrytocreateabrand—Dreamw

2、orksistrying—thatcompeteswithDisneyaroundtheworldandreplacestheconceptthatpeoplehaveintheirmindsaboutDisneywithsomethingthatsays,UniversalPictures?SoamotherisgoingtowalkinandpickoutaUniversalPicturesvideoinpreferencetoaDisney.Itisnotgoingtohappen.Coca-Colaisassociatedwithpeoplebeingh

3、appyaroundtheworld.Everyplace–Disneyland,theWorldCup,theOlympics—wherepeoplearehappy.HappinessandCokegotogether.Nowyougiveme—Idon’tcarehowmuchmoney—andtellmethatIamgoingtodothatwithRCColaaroundtheworldandhavefivebillionpeoplehaveafavorableimageintheirmindaboutRCCola.Youcan’tgetitdone

4、.Youcanfoolaround,youcandowhatyouwanttodo.Youcanhavepricediscountsonweekends.Butyouarenotgoingtotouchit.Thatiswhatyouwanttohaveinabusiness.Thatisthemoat.Youwantthatmoattowiden.IfyouareSee’sCandy,youwanttodoeverythingintheworldtomakesurethattheexperiencebasicallyofgivingthatgiftleadst

5、oafavorablereaction.Itmeanswhatisinthebox,itmeansthepersonwhosellsittoyou,becauseallofourbusinessisdonewhenweareterriblybusy.PeoplecomeinduringtheoseweeksbeforeChirstmas,Valentine’sDayandtherearelonglines.Soatfiveo’clockintheafternoonsomewomanissellingsomeonethelastboxcandyandthatper

6、sonhasbeenwaitinginlineformaybe20or30customers.Andifthesalespersonsmilesatthatlastcustomer,ourmoathaswidenedandifshesnarlsat‘em,ourmoathasnarrowed.Wecan’tseeit,butitisgoingoneveryday.Butitisthekeytoit.Itisthetotalpartoftheproductdelivery.Itishavingeverythingassociatedwithitsay,See’sC

7、andyandsomethingpleasanthappening.Thatiswhatbusinessisallabout.Question:IfIhaveeveryboughtacompanywherethenumberstoldmenotto.Howmuchisquantitativeandhowmuchisqualitative?Buffett:Thebestbuyshavebeenwhenthenumbersalmosttellyounotto.Becausethenyoufeelsostronglyabouttheproduct.Andnotjust

8、thefactyouar