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1、Goldenruleforbusinessalbumplanning（商业画册策划案黄金法则）Albumplanning(Design)tengoldenruleAninescapablefact:manycompaniesdonotspendmuchmoney,thecostofprintingalbumisorhasbecometheendofthenewspaper,inadditiontotheirownpeopletoappreciate,thecustomeristoolazytodouble.Howtodesign
2、ahighqualitypicturealbum?Howtousethealbum'sfunctiontothelimitinthelimitedbudget?Whatkindofalbumisaneffectivepicturebook?Poorpicturesofeachfailure,excellentpicturesalwayshavesimilarities.Thealbumasamediatospreadinformationillustratedbynumerousenterpriseslike,almosteve
3、ryenterpriseisconventionalmarketingtoolswillbeused,especiallyformarketingcostsofsmallbusiness,thealbumcarriesthecompanymoreexpectations.Thealbumhasenterprisecatalogs,productcatalogs,activitypictures,souvenirpicturesandsoon.Generallyspeaking,asamarketingtool,therearet
4、wobasicfunctionsofthealbum:oneistomoldtheimage,andtheotheristopromotesales.Basedonthesetwofunctions,albumasauniquecarrier,itsgeneralbasicrulescanbesummarizedasthefollowingten.First,thealbumhasasoul,planningtranceSuccessisnotaccidental.Excellentalbumhasanoutstandingso
5、ul,oragasfield,usuallythroughlayoutdesign,copyexpressiontocreate.Thedifferencebetweenanexcellentpicturealbumandapoorpicturebookliesnotonlyinthedesigner'slevelorinthetimber,butalsointheplanningthinking.Setone'ssightshighandlow.Plantodeterminethelevelofthealbum,beautif
6、uldesignisonlyatechnicalrequirementfortheimplementation.Withbeautifulornotisameasurealbumtriflesandpractice,thoughtistheownerofthealbumshouldgointofocus.Albumsoulisenterprise(brand)soulrefining,sublimation,albumtemperamentandenterprise(brand)temperamentshouldcomedown
7、inonecontinuousline,excellentpicturebookwinsinthought,wininplanning,highindesign.Two,logicthrough,beadedleadAlbumplanningprocess,weshouldsetup"integral"thinking,apicturebookoverallconcept,acentralideaexpression,anoverallimagemolding,andsoon.Undertheguidanceoftheovera
8、llconcept,bloodtransfusion,meatfilling,theintroductionoftheenterprise,Misterspeech,businessprocesses,productintroductionandsoon,blo
