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1、会展旅游发展实例分析（CasestudyofMICEtourismdevelopment）CasestudyofMICEtourismdevelopmentExampleanalysisofMICEtourismdevelopment2009-02-0321:57:27Abstract:inthispaper,fromtheperspectiveofthetheoryandpracticeofMICEtourism,theimportantconceptssuchasmiceandmicetourismarestudied.Takingt
2、heexhibitionmarketinGuangzhouastheobjectofstudy,theadvantagesofMICEtourismareanalyzed,andtheprospectsofdevelopingMICEtourismarecomprehensivelyandsystematicallystudied.Keywords:Conventionandexhibitiontourism;developmentadvantage;prospectresearchInthelightofthetheoreticalre
3、searchandpracticaldevelopmentanalysisofthecentralcityofChina'sMICEtourism,ChinaisgraduallyenteringthehistoricalstageoftherapiddevelopmentoftheConventionandExhibitioneconomy.BecauseofthegreateconomicandsocialbenefitsofMICEtourism,manydomesticcitieshavetakenaimattheexhibiti
4、onindustry.Accordingtoincompletestatistics,themediumandsmalltypesofcity,putforwardthecityinto"InternationalExhibitionCity","InternationalConferenceCenter","ChineseExhibitionCenterCity","Chinaexhibitioncity","Chinaregionalexhibitioncenterhasmorethan30seats.Onthebasisofthec
5、urrenteconomicdevelopmentinGuangzhouandtheinherentlawofthedevelopmentofMICEtourism,thispaperwillstudytheadvantagesandprospectsofMICEtourismdevelopment.ConceptdefinitionofexhibitionandmicetourismAboutthemeaningofexhibitionThedefinitionoftheexhibitionconsistsoffourparts:the
6、businessmeeting(meeting),theincentivetour,theconferenceorconventionandtheexhibition.Englishsimplifiedas"MICE"".Theconferenceisaroundacertainsubject,throughoral,writtenlanguageandtelephonenetworkandsoonvariousmeans,achievesbetweenpeople'sthought,theinformationexchangeactiv
7、itytemporaryorganization.Theexhibitionisabouttobedisplayedforpeopletosee.Ithasbothornamentalandeducationalfunctions,aswellassalesandpromotion.OnthemeaningofMICEtourismAsChina'sexhibitionindustryisstillintheformation,theconceptofMICEtourismisalsorelativelyvague.Micetourism
8、referstothebehavioroftourismattributescombinedwiththecharacteristicsofconventionandexhibitionact
