洱源县温泉旅游发展办法与措施

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1、目录摘要··································································2引言··································································21、温泉旅游的概述······················································31．1温泉旅游的概念··················································31．2国内外温泉旅游的发展简史·········

2、·································32、洱源县温泉旅游现状分析·············································42．1温源县温泉资源分布··············································42．2洱源县温泉旅游开发利用状况······································53、洱源县发展温泉旅游的SWOT分析14····································63．1优势(Strengths)·········

3、·········································63．2劣势(Weakness)···················································73．3机遇(Opportunities)················································83．4威胁(Threats)·····················································84、洱源县发展温泉旅游的办法和措施··························

4、···········84．1加强境内资源整合，突出温泉旅游特色······························84．2实施政府主导型的多元化经营发展战略······························104．3完善温泉旅游的配套设施建设······································114．4加大宣传促销力度················································124．5注重对温泉资源及其生态环境的保护，实现温泉旅游走可持续发展之路··1314洱源县温泉旅游发展办法与措施[摘要

5、]温泉旅游是温泉与休闲度假旅游相结合的产物，近年来，温泉旅游伴随着人们生活水平的提高而发展迅速，逐渐成为现代旅游的一个重要组成部分。洱源县发展温泉旅游具有较好的现实基础，本文在对洱源县发展温泉旅游进行SWOT分析的基础上，提出了洱源县发展温泉旅游的办法和措施[关键词]洱源县温泉旅游办法与措施TheConsiderationofDevelopingtheTourismofHotSpringinEr’yuanCountyAbstract：Thetourismofhotspringisaproductwhichhotspringcombineswithholidaytouris

6、m,Recentyears,thetourismofhotspringhasbeendevelopedfastwiththehighlifelevelofpeopleanditisbecominganimportantpartofthemoderntourism,ThereisverywellfoundationtodevelopthetourismofhotspringinEr’yuanCounty,AnalysingtodevelopthehotspringtourismbySWOT,thisresearchraisesthemethodsandmeasuresfor

7、developingthetourismofhotspringinEr’yuanCounty.KeyWords：Er’yuanCountyThetourismofhotspringMethodsandmeasures引言温泉旅游是源自16世纪欧洲比利时的一种传统的度假旅游形式，有着比较悠久的历史。随着国民经济的持续发展、可自由支配收入和闲暇时间的增多，休闲已成为人类生活的重要组成部分。洱源县为云南省著名的地热资源区，温泉资源极为丰富，温泉不仅水质好、水温高，而且具有明显的医疗保健效果，有发展温泉旅游的较大潜力。在国内温泉旅游蓬