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1、2015年美国移动用户行为报告??comScore,Inc.Proprietary.??comScore,Inc.Proprietary.2AboutthisreportThe2015U.S.MobileAppReportleveragesseveraldatasourcesuniquetocomScore:??ThereportisbasedprimarilyonbehavioralmeasurementfromcomScoreMediaMetrix??Multi-Platform,whichprovidesd
2、eduplicatedreportingofdigitalaudiencesacrossdesktopcomputers,smartphonesandtablets,andcomScoreMobileMetrix??,whichprovidesdeduplicatedreportingofmobilewebandappaudiencesacrossbothsmartphonesandtablets.Thereportalsoincludessurvey-baseddatafromcomScoreMobiLens?
3、?.??Customanalyticsdataderivedfromtheaforementionedproducts’datastreamsisalsoincluded.??Thereportalsoincorporatesresultsfromasurveyof1,084smartphoneuserstounderstandtheirhabits.ImportantDefinitions:oAnyreferenceto“mobile”meansthecombinationofsmartphoneandtabl
4、et.Whendataisreferringspecificallysmartphonesortablets,itwillbelabeledaccordingly.oAllmobiledataisbasedonAge18+population.oA“uniquevisitor”isapersonwhovisitsanappordigitalmediapropertyatleastonceoverthecourseofamonth.Thismetric,inappparlance,isequivalenttoa“m
5、onthlyactiveuser/MAU”.A“dailyvisitor”issimilartoa“dailyactiveuser/DAU.”??comScore,Inc.Proprietary.3AppOverviewPAGE4AppAudiencesPAGE11AppUserHabitsPAGE18Top&Fast-GrowingAppsPAGE27ContentCategoriesPAGE36Social&EntertainmentAppsPAGE41AppAds&Monetizat
6、ionPAGE51TableofContents??comScore,Inc.Proprietary.??comScore,Inc.Proprietary.4AppOverview??comScore,Inc.Proprietary.5Digitalmediausagetimeisexplodingrightnow,andit’spredominantlybeingdrivenbymobileapps.476,553480,967550,522409,847621,410778,95477,08197,44011
7、8,2990200,000400,000600,000800,0001,000,0001,200,0001,400,0001,600,000Jun-2013Jun-2014Jun-2015TotalMinutes(MM)DesktopMobileAppMobileBrowserOverthepasttwoyears,totaldigitalmediausagehasgrown49%withmobileappshavinggrown90%andcontributingto77%ofthetotalincreasei
8、ntimespent.Mobilebrowserisalsoseeingverystronggrowthat53%andevendesktopisstillrising.GrowthinDigitalMediaTimeSpentSource:comScoreMediaMetrixMulti-Platform&MobileMetrix,U.S.,TotalAudie
