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《管理品牌接触点运用接触点漏斗,使品牌变得耳聪目明文库（the management of brand contact point the use of contact funnel , make the brand become the library have good ears and eyes）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、管理品牌接触点运用接触点漏斗,使品牌变得耳聪目明文库（Themanagementofbrandcontactpointtheuseofcontactfunnel,makethebrandbecomethelibraryhavegoodearsandeyes）"Themanagementofbrandcontactpoint:theuseof"contactpointfunnel",makethebrandbecomea.TxtLibraryoflifehavegoodearsandeyes,facethefateofdestruction.Idon'tlovedust,it'slikebein
2、gledwrong!!IjustfortheoneIlovemosttears"IwilllearntogiveyoubecauseIloveyoutoo"youwin,Icangiveupthewholeworld"brandcontactpointmanagement:theuseof"contactfunnel",makethebrandbecomehavegoodearsandeyes--------------------------------------------------------------------------------Chinamarketingcommunic
3、ationnetwork,2005-10-10,author:LiHailong,numberofvisits:393CatalogFirstpagesSecondpagesTheinitiatoroftheconceptofmanagementcontactisJaneCarlzon(JanCarlzon),aformerpresidentofNordicairlines.Hecalleditmomentsoftruth,andhethoughtitwouldbesuccessfulifhetriedhisbesttomakeagoodimpressiononhiscustomers.Int
4、hisregard,integratedmarketingmasterDonSchulzobviouslyhasthesameview.Hesaid:"obviously,methodofcontactpointmethodandmostofthebrandsjusttosolvetheprobleminsteadoftheliar.That'swhycontactpointmethodsareoftenmoreeffectiveandcostless"Everyconsumptionexperienceofthecustomerincludesaseriesofcontactpointswi
5、ththebrandfromthebeginningtotheend,andeachcontactpointconveystheinformationofthebrand,allofwhichhaveinfluenceonthepurchasedecisionofthecustomer.Ifyoucan'tfindthekeypointofcontact,thebrandwillbecomeahalfblindandhalfdeafmentallyretardedperson".Itisthefundamentalmeanstomaintaintherelationshipbetweenbra
6、ndandcustomerandtoenhancetheloyaltyofcustomerstothebrand.Becauseintheeyesofcustomers,interactionrepresentsthedifficultyoftheircontactwiththecompany,andreflectstheabilityofthebrandtofulfillitscommitments.Atthesametime,italsoreflectsthecompany'sresponsespeedandcredibilityinpublicrelationsorbusinessrel
7、ations.Intheprocessofbrandcommunication,weusuallydesignsomeadvertising,publicrelations,channels,promotionalmessagesaccordingtotheinitialunderstandingandpositioningofthemarket.So,manybrandswillthinktha
