2013届高考英语一轮复习课时知能训练必修三unit1

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1、2013届高考英语一轮复习课时知能训练：必修三Unit1FestivalsaroundtheworldⅠ.完形填空(2011·上海高考)Everyoneinbusinesshasbeentoldthatsuccessisallaboutattractingandretaining(留住)customers.Itsoundssimpleandachievable.But，__1__，wordsofwisdomaresoonforgotten.Oncecompanieshaveattractedcustomerstheyoften__2__thesecondhalfofthestory.Inthe

2、excitementofbeatingoffthecompetition，negotiatingprices，securingorders，anddeliveringtheproduct，managerstendtobecomecarriedaway.Theyforgetwhattheyregardastheboringsideofbusiness—__3__thatthecustomerremainsacustomer.__4__toconcentrateonretainingaswellasattractingcustomerscostsbusinesseshugeamountsofmon

3、eyannually.Ithasbeenestimatedthattheaveragecompanylosesbetween10and30percentofitscustomerseveryyear.Inconstantlychanging__5__，thisisnotsurprising.Whatissurprisingisthefactthatfewcompanieshaveanyideahowmanycustomerstheyhavelost.Onlynowareorganisationsbeginningtowakeuptotheselostopportunitiesandcalcul

4、atethe__6__implications.Cuttingdownthenumberofcustomersacompanylosescanmakeabig__7__initsperformance.ResearchintheUSfoundthatafivepercentdecreaseinthenumberofdefecting(流失的)customersledto__8__increasesofbetween25and85percent.IntheUS，Domino'sPizzaestimatesthataregularcustomerisworthmorethan$5,000overt

5、enyears.Acustomerwhoreceivesapoorqualityproductorserviceontheirfirstvisitand__9__neverreturns，islosingthecompanythousandsofdollarsin__10__profits(moreifyouconsiderhowmanypeopletheyarelikelytotellabouttheirbadexperience)．Thelogicbehindcultivatingcustomer__11__isimpossibletodeny.“Inpracticemostcompani

6、es'marketingeffortisfocusedongettingcustomers，withlittleattentionpaidto__12__them”，saysAdrianPayneofCornfieldUniversity'sSchoolofManagement.“Researchsuggeststhatthereisacloserelationshipbetweenretainingcustomersandmakingprofits.__13__customerstendtobuymore，arepredictableandusuallycostlesstoserviceth

7、annewcustomers.Furthermore，theytendtobelessprice__14__，andmayprovidefreewordofmouthadvertising.Retainingcustomersalsomakesit__15__forcompetitorstoenteramarketorincreasetheirshareofamarket.”1．A.inparti