策划方案-—印象陕西陕西特产专卖店策划方案书.doc

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1、印象陕西”陕西特产专卖店策划前言......................................................................................3第一章企业概述................................................................-3-一、项目企业摘要...........................................................-3-二、业务描述..................

2、.................................................-3-第二章产品与服务............................................................-4-一、产品的背景...............................................................-4-二、产品的市场前景及竞争力.....................................-4-三、政策支持................

3、...................................................-4-四、产品的概况...............................................................-5-五、产品的开发...............................................................-8-六、产品的生命周期......................................................-8-七、生产经

4、营计划...........................................................-8-八、产品的优势.............................................................-11-九、附加服务.................................................................-11-第三章市场营销....................................................

5、..........-11-一、我们的市场细分及的目标客户群。..................-11-二、市场环境分析.........................................................-12-三、竞争分析................................................................-15-四、消费者分析.............................................................-18-五、营

6、销战略...............................................................-20-（一）、我们“印象陕西”特产专卖店的文化错误！未定义书签。（二）、未来发展„„„„„„„„„„„„„„-21-（三）、营销团队.........................................................-21-（四）、渠道和营销网络的建设...............................-22-（五）、土特产市场存在的问题及对策...........

7、.......-23-（六）、具体的策划„„„„„„„„„„„„-28-第四章管理团队...............................................................-28-一、本店主要机构及职权............................................-28-二、我店管理制度.........................................................-33-三、员工仪表仪容规定.......................

8、.........................-34-四、本店信息管理.........................................................-34-五、人才战