关于安陆白花菜在常青市场营销策划书_学位论文.doc

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1、安陆白花菜进入常青花园市场进行营销策划方案朱恒玺宋洋赵荣刚14目录前言...................................................................................................................................................2概要提示......................................................................................

2、......................................................3一、环境分析....................................................................................................................................4二、SWOT分析.......................................................................

3、.........................................................6三、营销战略....................................................................................................................................7四、营销目标......................................................................

4、..............................................................7五、营销组合策略............................................................................................................................8六、行动方案.......................................................................

5、.............................................................9七、营销预算....................................................................................................................................10八、风险控制.................................................................

6、..................................................................10九、结束语.......................................................................................................................................10附录.............................................................

7、.....................................................................................11附录【1】........................................................................................................................................11附录【2】......................................

8、.........................................................................................