策划方案-—宝岛眼镜参展计划书.doc

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1、参展策划书22目录一、展会详情......................................3（一）展会背景....................................3（二）本届展览资料................................3（三）前年展会报告................................41、买家兴趣产品及入场观众行为分类...............52、参展商调查.............................

2、......5二、概况分析.......................................7（一）公司简介.....................................7（二）未来10年内的规划............................7（三）新产品分析...................................8三、参展宗旨与目的................................9四、参展目标设定..................

3、................10五、市场调查.....................................10六、参展人员.....................................11（一）员工培训....................................111、环境介绍.....................................112、工作介绍.....................................123、展前培训..

4、...................................12七、参展计划......................................13（一）展前........................................131、市场调查.....................................132、制定宣传计划.................................133、展位准备...........................

5、..........13（二）展中........................................14221、信息采集.....................................142、产品促销活动................................143、现场活动安排.................................154、展中问题执行及应急...........................155、媒体报道..............

6、.......................15（三）展后........................................151、收展.........................................152、物品处理.....................................153、报酬分配及费用处理...........................154、展会后的追踪与管理...........................155、网站的后续

7、报道...............................166、总结.........................................16（四）参展物料....................................161、宣传资料.....................................162、洽谈资料.....................................173、销售工具............................

8、.........17八、参展预算.....................................17九、效果预测.....................................20十、注意事项.....................................20十一、小组分工...................................21十二、展前进度表.................................22十三、附录一....