芯片固件开发工程 数字ic设计工程

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1、Miningcustomerknowledgefortourismnewproductdevelopmentandcustomerrelationshipmanagement  OriginalResearchArticleExpertSystemswithApplicationsInrecentyearstourismhasbecomeoneofthefastestgrowingsectorsoftheworldeconomyandiswidelyrecognizedforitscontributionto

2、regionalandnationaleconomicdevelopment.Tourismproductdesignanddevelopmenthavebecomeimportantactivitiesinmanyareas/countriesasagrowingsourceofforeignanddomesticearnings.Ontheotherhand,customerrelationshipmanagementisacompetitivestrategythatbusinessesneedinor

3、dertostayfocusedontheneedsoftheircustomersandtointegrateacustomer-orientedapproachthroughouttheorganization.Thus,thispaperusestheApriorialgorithmasamethodologyforassociationrulesandclusteringanalysisfordatamining,whichisimplementedforminingcustomerknowledge

4、fromthecasefirm,PhoenixToursInternational,inTaiwan.Knowledgeextractionfromdataminingresultsisillustratedasknowledgepatterns,rules,andknowledgemapsinordertoproposesuggestionsandsolutionstothecasefirmfornewproductdevelopmentandcustomerrelationshipmanagement.A

5、rticleOutline1.Introduction2.Thecasefirm–thePhoenixToursInternational2.1.Backgroundofthecasefirm2.2.Thenewproductdevelopmentprocedureofthecasefirm3.Methodology3.1.Researchframework3.2.Questionnairedesignanddatacollection3.3.Relationaldatabasedesign3.4.Assoc

6、iationrule–Apriorialgorithm3.5.Clusteringanalysis4.Researchresults4.1.Newproductdevelopment4.1.1.Travelarea–inboundtravel(patternA)4.1.1.1.Inboundtravelassociationanalysis4.1.1.2.Inboundtravelclusteranalysis4.1.2.Travelarea–outboundtravel–Asia(patternB)4.1.

7、2.1.Outboundtravelassociationanalysis4.1.2.2.Outboundtravelclusteranalysis–Asiaarea4.2.Customerrelationshipmanagement4.2.1.Travelservice4.2.1.1.Travelserviceassociationanalysis(patternC)4.2.1.2.Travelserviceclusteranalysis4.2.2.Directmarketing4.2.2.1.Travel

8、websiteusageassociationanalysis(patternD)4.2.2.2.Directmarketingclusteranalysis5.Discussion5.1.Intheregardofcurrentmarketstrategy5.2.Intheregardoffuturemarketstrategy5.3.Intheregardofcustomervalueandsa