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1、BusinessCSR代写案例展示新闻摘要:★顶尖团队，一流质量，优质服务，公道价格，绝佳口碑，良好信誉★TheBusinessCaseforCSRatWaitroseIntroductionNowadays,moreandmoreorganizationsthinkthattheyshouldrewardtothesocietyandtheybegantosupporttheconceptofcorporatesocialresponsibility(CSR)(Adam,etal,2009).Bytheendof1990s,theideaofCSRhasbecomealmos
2、tuniversallyaccepted(Lee,2008)andnearly90%ofFortune500firmssuchasIBM,Wal-MartandHewlett-PackardhaveembracedCSRasancriticalelementintheircorporationobjective,andtakeactivelytopromotedCSRactivitiesintheirannualreports(Boli&Hartsuiker,2001).TheMcKinsey&Companysurveyofcorporateexecutives(2006)in
3、dicatedthatorganizationsdevotesinCSRtoalargeextent,becausetheybelievethatCSRactivitieswillresultincompany-favoringoutcomesfromstakeholders.AlthoughthereisanincreasinglyevidenceshowingapositiverelationshipbetweenCSRandperformance,thereturnonCSRinvestmentsisnotguaranteed(Bhattacharya,etal,2009
4、)andtheideathatanorganization’sinvestmentinCSRprogramscanresultinreturnstotheorganizationisregardedasthebusinesscaseforCSR.Waitrose,partofJohnLewis,eachmonthdonatesa£1,000tothreegoodcausesinproportiontothetokensreceivedwhicharenominatedbycustomersandWaitroseemployeesineachstore.Thenisthereab
5、usinesscaseforthis“CommunityGiving”activityofWaitrose?Toanswerthisquestion,afterdiscussingwhatCSRis,theessaymakesanalysisaboutwhetherCSRactsasadrivertocontinueexpandingandprosperingofthebusinessandasadrivertogetthebestoutofpartners(becausethecompanyisentirelyemployeeowned,employeesarepartner
6、sinthisfirm).Finally,conclusionsandsuggestionsaremadetoWaitrose.WhatisCSR?CSRisdefinedasanorganization’scommitmenttominimizingorremovinganynegativeimpactandmaximizingitslong-termpositiveeffectshttp://uklunwen.cn/ibm/1754.htmlonsociety(Mohr,etal.2001).WorldBusinessCouncilforSustainableDevelop
7、ment(2004)regardedCSRas“thecommitmentofbusinesstocontributetosustainableeconomicdevelopment,workingwithemployees,theirfamilies,thelocalcommunityandsocietyatlargetoimprovetheirqualityoflife”.Thedefinitionindicatesthatsociallyresponsibleorganizations
