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1、That’sgreattobehereafterthreeyears,andlasttimeIspokenatStanfordwasin2009.Ireallyhappytoseesomeofyouagain.Youguysasyoungasthreeyearsago,butthatI’molder,I’vegotalotmoregrayhairthanbefore.EspeciallyintheInternetage,threeyearsisalongtime,alothashapped.Intoday,Isupposetotalkaboutmobile.Letm
2、etellyousomethingthathappedatthebeginningofthisyearinourcompany,youknow,everycompanydoesaannualplanbudgetingfortheyearlyresultsandwedothattoo,andatthebeginningoftheyear,IhadadebatewithourbittyofengineeringourmobileKPI(KPIstandsforkeyperformindicator).So,heinsistourmobilerevenueisgrowin
3、gtwoandmorepercenttimesortriplefortheyear,andIinsistthat’snotenough.Thewaywetrytoachievethisstatesthat,youknow,forsearch,therevenueisbasicallydecidedbythenumberofqueriesorpagefeel,andthenthecapabilityforyoutomonetizeforeachpageofyouquery,Sothat’scalledCPM,thatIhadastrongconvectionthatt
4、hepagefiledgrowlike150percent,soinordertoachievethetriplerevenuethattheCPMonlyneedtogrowallaround25percent.ButIsaid,25percentisnotenough,whenIhadadisagreementwithmyteammembers,myteammemberswillprevail,orI’dlikethemtrytheirideafirst,soIsaidOK,25percentforthewholeyear,right,weweresuppose
5、toachievea25percentgrowthinCPMformobilesearch.Threemonthslater,wehaveachievethe25percentgrowings,thatIrealized,OK,finally,theageofmobileInternetarrived.Andithascomealongway,backin2002outthinkinChina,peoplestartedtotalktomeaboutmobileInternetaboutmobilesearch,theyaskme,Robin,whenIwerego
6、ingontodoamobilesearch,ortheysaidtome,”youhavetodomobilesearchbecauseChinahasx-hundredmillionsofmobilephoneusers,theXstartedfrom3hundredmillionsgoto4hundredmillions,5hundredmillions,6hundredmillions”.Thenumberofthemobilephonecouldgrowing,butmobileInternetdid’tcomeorcamelaterwhat’stheso
7、-calledspbusiness,serviceproviderbusiness,Ithinkmanyofyouknowwhatitmeans,manyoftheInternetcompaniesworkwiththetelecomcarrierinChinaandbecametheirserviceproviderandsharerevenueformobileservicethistheyprovidetotheirsubscribers,alotofcompany,actualalmostallthemajorInternetcompaniesinChi
