focus groups - flinders university in adelaide, south 焦点小组-佛林德斯大学在阿德莱德，南

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1、UsingFocusGroupsinresearch:morethanjustafashionstatement?A/ProfPaulWardDisciplineofPublicHealthpaul.ward@flinders.edu.auPlanofSessionIntroductions–expectations,needs/wantsWhatarefocusgroupsandwhy/whenmightyouusethem?EpistemologicalandmethodologicalissuesCri

2、tique-advantagesanddisadvantagesResearchEthicsPracticalitiesThinkingaboutanalysisIntroductionsWhatareyourknowledgesandexperiencesoffocusgroups?Whyareyouhere?(andwhynow?)Whatdoyouwantoutofthissession?Whatarefocusgroupsandwhy/whenmightweusethem?Remember……Aswi

3、thallresearchmethods,letyourresearchquestiondetermineyourmethodologyandmethods(NOTtheotherwayaround!!!)Justbecausetheymaybeseentobetrendy(TonyBlairseemedtoleadtheUKonthebasisofthem)–don’tbefooledintojustusingthemuncriticallyWhatareFocusGroups?Groupdiscussio

4、ns/groupinterviewsFacilitatedbyresearcher(oftenhelpedbyanotherperson)Gettingpeopletothinkabout,discuss/debateanissue(orsetofissues)–relatedtoyourresearchquestionMorethanjustabunchofindividualsrespondingtoyourquestionsAllowsforinteraction(newdata,conflicting

5、data)Allowsparticipantstointerpreteachothers’responsesNotjustaseriesofseparateconversationswithyou!!Thesumshouldbemorethanit’sindividualparts!!!!Why/whenmightyouusethem?MAINREASON–whenyouwanttogeneratediscussion/debateaboutyourresearchquestion/areaofresearc

6、hYoudonotthinkthatindividualresponseswillyieldthekindsofdatayouwantWhenyouthinkthatindividualsmaynotbeabletoprovideadequateresponsesonyourresearchquestionHaven’tthoughtabouttheissuesTheissuerequiresdiscussionsMightbenormal/everyday/takenforgrantedissuesWhen

7、peoplemaynotfeel‘safe’talkinginindividualinterviewsYoungpeople?GroupsthatmayworkonbasisofcollectivediscourseWhy/whenmightyouusethem?OtherreasonsarethesameasallqualitativemethodsLackofresearchinareaWantingtodeveloptheoryWantingtodevelopaquantitativestageofst

8、udyEtc,etcREMEMBER–thisisnotagroupcounsellingsession–thereisalwaysapossibilityofa‘researchrelationship’tostrayintoa‘therapeuticrelationship’–butevenmoresoinfocusgroupsSituatingfocusgroupswithinanepiste