新华书店企业文化建设的新构想

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1、企业文化建设课程论文新华书店企业文化建设存在的问题及对策院系商学院专业工商管理姓名班级学号任课教师二〇一二年五月6目录摘要·····························································································································1引言·············································································································

2、················1一、对新华书店文化建设的认识·····································································1二、目前新华书店企业文化存在的问题·······················································21.企业领导人对新华书店企业文化建设的必要性认识不足····························22.将新华书店企业文化建设等同于思想政治工作············································23.

3、将新华书店企业文化建设抽象化、运动化、肤浅化····································24.肤浅诊释新华书店企业文化就是规章制度····················································25.在新华书店企业文化建设中忽视人的作用····················································3三、加强新华书店企业文化建设的对策······················································31.新华书店企业文化建设要与创建学习型组织

4、相结合····································32.新华书店的企业文化建设要与管理工作相结合············································33.新华书店企业文化建设要坚持两个统一························································464.新华书店企业文化建设要营造良好的文化氛围············································45.新华书店企业文化建设要塑造企业环境文化品牌形象······················

5、··········4四、新华书店企业文化建设的保证措施······················································51.领导带头全员参与····························································································52.突出重点整体推进····························································································53.树立典型打造品

6、牌····························································································6结束语························································································································6参考文献············································································

7、·······································66新华书店企业文化建设的新构想6摘要：在市场竞争日益激烈的严峻形势下，随着新华书店赖以生存的根基发生变化，企业文化建设对新华书店的发展具有举足轻重的作用。本文对新华书店文化建设的重要意义进行了阐述，分析了目前新华书店企业文化存在的问题，提出新华书店企业文化建设要与创建学习型组织相结合、与管理工作相结合，坚持两个统一，营造良好的文化氛围，塑造新