牛津布鲁克斯大学本科学位论文参考样本全文

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1、OxfordBrookesUniversityResearchandAnalysisReportProjectTopic8AnanalysisofthefinancialsituationofF.MotorCo.,Ltd.By:SIMONLEESeptember20054523WordsIICONTENTSPAGEINTRODUCTION………………………………………………………………………………....1TOPICCHOSEN…………………………………………………………………………………...1REASONSFORCHOOSINGTHETOPIC………

2、………………………………………………..1AIMSANDOBJECTIVESOFTHEREPORT…………………………………………………….1INFORMATIONCATHERING………………………………………………………………….3SOURCESUSEDANDREASONS……………………………………………………………….3METHODSUSEDTOCOLLECTINFORMATION……………………………………………..4ANALYSIS………………………………………………………………………………………..5ANALYSISOFINFORMATIO

3、N………………………………………………………………….5PRESENTATIONOFFINDINGS…………………………………………………………………9CONCLUSION………………………………………………………………………………….12APPENDICES…………………………………………………………………………………..14BIBLIPGRAPHY……………………………………………………………………………….17IIINTRODUCTIONTOPICCHOSENTheautobusinessisgrowinginChinaataconsiderabl

4、yhigherratethantheGDP,productionhasbeenupby36%inthefirsteightmonthsin2003(2,781,800)comparingtothesamemonthsin2002,(TheChinaAssociationofAutomobileManufactures).ThisreportanalysesthefinancialsituationofF.MotorCo.,Ltd.(FMC).FMCisarapidlydevelopingChineseautomanufacturer.Theanalysi

5、sismadefromaninvestor’spointofview.Bybothquantitativeandqualitativeanalysismethods,inawayofcomparisonwithitselfbeforeanditscounterpartsinthesamefieldsinchina,theauthorpresentedadetailedandcompleteanalysisofitsstrengths,weaknesses,opportunitiesandthreats.FMCisacompanylistedonChine

6、seShanghaiStockExchange.REASONSFORCHOOSINGTHETOPICThereasonswhytheauthorchosetostudythetopicofanalyzingthefinancialsituationofFMCwereasfollows:1.ChineseautoindustryhasgreatlydevelopedsinceChinaenteredtheWorldTradeOrganizationintheyearof2000.Asafamousautomanufacturerdevelopingwith

7、highspeedintheseyears,FMCwaspickedasthe55thcompanyinthetop100powersandasthesecondpowerfulautomanufacturerlistedinChinesestockmarketbythefamousjournal“Fortune”(ShanghaiSecuritiesDaily,2003).Itmovedfrom25thpositionsofallautocompanieslistedinstockexchangeandbecamethe2ndrankedauto-co

8、mpanyintheyearof2003.Ithasachievedtremen