凤凰县新场垅土家古寨旅游总体规划(五改稿)

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1、凤凰县新场垅土家古寨旅游总体规划（2011～2025）（文本·内审稿）目录第一章规划概述················································（001）一、规划地域概况·············································（001）二、规划背景和现状···········································（001）三、规划的性质与任务·········································（001）四、规划范围和规划期限····················

2、···················（001）五、指导思想················································（001）六、规划原则················································（001）七、规划依据················································（001）八、规划目标················································（001）九、编制规划的技术路线····························

3、···········（001）第二章凤凰县新场垅土家古寨旅游资源及环境分析··················（001）一、历史文化源流············································（001）二、旅游资源调查与评价·······································（001）第三章旅游客源市场分析········································（001）一、旅游客源市场变化趋势·····································（001）二、凤凰旅游客源市场现状特征··

4、·······························（001）三、新场垅土家古寨市场定位···································（001）第四章旅游发展目标、发展模式与机制·····························（001）一、凤凰县产业发展方向······································（001）二、凤凰县新场垅旅游发展的SWOT分析··························（001）三、旅游发展的战略与目标····································（001）第五

5、章旅游分区与旅游项目规划·································（001）一、旅游分区················································（001）二、空间结构框架············································（001）第六章旅游产品开发策划·······································（001）一、旅游产品开发的指导思想··································（001）二、旅游产品开发方向················

6、························（001）三、旅游产品开发············································（001）四、旅游游线规划············································（001）第七章旅游形象策划与传播·····································（001）一、凤凰县新场垅旅游形象设计·································（001）二、旅游形象营销规划········································

7、（001）第八章市场营销战略与规划·····································（001）一、网络化营销战略··········································（001）二、整合化营销战略··········································（001）三、凤凰县新场垅市场营销规划·····················