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1、一、英文原文China'sbankingindustryanalysisoftheprospectsofPersonalFinancialServicesInrecentyears,China'spersonalfinancebusinesshasgrownbyleapsandbounds,butthecommercialbankstoprovidecustomerswithinvestmentbankingservicestherearestillmanyproblems.China'scommercialbanksforbusines
2、s,personalfinancialproblems,combinedwiththepracticeofpersonalfinancialservicesathomeandabroad,thispaperpresentsthecorrespondingcountermeasures,aswellastheprospectsforanalysis.First,China'sbankingindustryofPersonalFinancialServicesofthemainproblemsin1,thelackofafinancialpr
3、ofessionalknowledgeandskillsofallfinancialpersonnel.Banks,PersonalFinancialServices,aswithotherbusinessrelatedtothequalityofstaff,duetopersonalfinancialmanagementbusinesshasinvolvedawiderangeofpolicy-related,thesituationiscomplex,andhighservicerequirements,banksneedtosetu
4、papoliticalquality,dedicationandstrongAccountManagerexpertteamtoprovidecustomerswithall-round,multi-functionfinancialservices.However,thelong-termoperationofthebankingsub-sectoragenerallackofgoodfinancialmanagementpersonnel.Isnothighlyqualifiedfinancialadvisorcanbesimplyc
5、reatedbytheneedtohaveagoodqualityoftheirownbasedontheprofessionalandsystematictrainingtocomplete,butthisisalong-termneedtocontinuetheprocessofaccumulation.Therefore,thelackofqualifiedfinancialadvisorpersonalfinancehasbecomebusinessdevelopmentbottleneckoftogether.2,marketi
6、ngtheconceptoflag,lackofinitiativetocreateawarenessofthemarket.Forsuchgoodsintermsofpersonalfinancialmanagement,marketingiscrucial.Atpresent,theBankislaggingbehindtheconceptofmarketing,highlightedasfollows:todevelopawarenessofthemarketisnotstrong,isstillwaitingforpassenge
7、rstositintheofficesusedtocome;marketingbehind,tostaycompetitiveinthegeneralmeans;ofmarketingmarketsegmentationdoesnothavewiththeformationofstablecustomers,andsoon.Bankingisapeople-orientedindustry,asolidcustomerbaseisavaluableresourcebank,thecustomerdemandisthebank'sservi
8、ceareaandthearea.China'scommercialbankstodevelopagoodpersonalfinancialbusiness,itisnecessarytosu
